SEO or Search Engine Optimization is getting more and more complicated with each passing year. In 2013 the whole SEO world saw how Google updated its Panda and Penguin algorithms to fight what it calls spam. The SEO world also saw the launch of the Hummingbird algorithm to address the mobile users. For the SEO companies in UK it is time now to make shifts along with Google so that they continue to deliver for their client websites.

 

Numerous changes are happening in Google algorithms but there is one point related to SEO that is constant — content. Everything that Google is doing to SEO is in an order to give its users better search experience. Google wants its users to get access to those websites that have excellent quality and relevant content. Some of the SEO companies in UK are still engaged in black and grey hat SEO technologies but they are rapidly getting flushed down the drain as the old time SEO companies continue to gain from Google’s algorithm updates.

 

Talking of content there is one point that has to be mentioned — too many SEO experts are not being able to generate great content because they are limited by keywords. The biggest SEO tip for 2014 is not to be limited by keywords. As a content writer one has to focus on both the points mentioned below.

 

1.            Use Google Analytics and other analysis tools to identify visitor behaviours. This means to find out what visitors are doing on a website — are they just bouncing off after a couple of minutes or are they taking action — subscribing to newsletters and visiting social accounts and so on?

 

2.            Give wings to their thoughts — find out the most common queries or topics related to a website and write content around it. It is important that the writer doesn’t hold back on their thoughts even when there are keywords to be inserted into the content. It has to be an intelligent mix of both so that Google finds the content useful for its users.

 

Another important point that all SEO companies in UK have to focus on is mobile. In the last couple of years smartphone users have increased manifold and in the UK more people now carry smartphones than feature phones. This means more people are now using voice search. This means the content has to cover keywords from all angles and the content structure has to be tight and focused.

 

2014 has to be the year of the mobile — there is nothing one should focus more on. This year more smartphones will be sold than ever and more people will use voice search. Those not falling in line will fall by the wayside.

 

With recommendations for mobile optimized websites and optimization for voice search the top SEO companies in UK are making differences to their client websites. With years of experience behind them these SEO companies know exactly what needs to be done and they are using all their efforts for SEO 2014.

The best SEO companies in UK will focus more on content and mobile in 2014. To know more visit http://www.link-building-strategies.com/.