A couple of ago, it was difficult to brush off the buzz online about Twitter marketing tools. It was believed that you could use Twitter as an effective means to grow a list of prospective customers for your products or services. But the question is, were any of those softwares and programs that were promoted, actually doing you any good? Exactly how good is Twitter marketing? This article will examine the case for becoming involved and to find if it will actually repay your time and effort.
Like many of you, when all the tools came out to help online marketers build a huge Twitter following that you could promote to, I decided to check out. Not only did I pay to register in programs that would get me followers but I invested in several softwares to help promote the products I was selling. Overall, I ended up buying about eight different programs that would aid me with all of this.
One of these tools was an automatic ‘people follower’ on Twitter with the objective that some of those people would follow me in return. If a person was not following me, I had another program that would automatically take them off my to-follow list. Getting rid of non-followers meant I could devote my attention on those who might be swayed to follow me. A few of the software I bought are not interesting enough to discuss but I will just mention a good program that auto-Tweeted any blog posts I made whenever they were published. Initially, I was truly delighted with the end results after using the programs in combination since they truly delivered on what they promised. But as soon as it appeared that I wasn’t pulling in any money, my initial excitement was soon squashed. Every day I would post roughly ten blog entries knowing that they would then automatically be displayed on Twitter as well. Believing that more blog entries would increase my blog traffic, I arranged for my daily blog posts to be made automatically both to my blog and to Twitter also.
Now permit me to share with you my results. Applying this strategy over three years led to almost 10,000 people following me on Twitter. You may be really delighted to have that number of followers, but there’s more to come. During those three years I had affiliate links to my products on no less than fifteen thousand posts in my Twitter account. Other than that, I did no other promotion for that blog, in fact I didn’t even ping the new blog entries to discover how good Twitter was could be. Well I found, in the last 3 years I generated 2 affiliate sales for a total of $48, and I pulled in $8.52 with Adsense. And that particular blog only receives about 2 to 4 visitors each day from Twitter.
Basically, having almost 10,000 followers on Twitter using all these Twitter marketing tools will not give you the results you desire. At the end of the day I’m now out of pocket for the Twitter tools I bought because my dollar return was so small. So in my view, though there may be good ways to advertise on Twitter, using the automatic softwares are not the way to go.
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