92.7 BIG FM LAUNCHES NATIONAL WATER CONSERVATION AWARENESS DRIVE
â€˜PANI BACHAO, LIFE BANAO’
ENHANCES LISTENER ENGAGEMENT ACROSS 30 STATIONS THROUGH 3 MONTH-LONG CAMPAIGN
COLLABORATES WITH LOCAL NGOs, GOVERNING BODIES AND CELEBRITIES ACROSS MARKETS TO CREATE AWARENESS AMONG LISTENERS
With water scarcity becoming a grave cause of concern across the country, 92.7 BIG FM today announced the launch of a National Water Conservation Awareness Drive aptly titled â€˜Pani Bachao, Life Banao’. The three-month long initiative will engage listeners across 30 stations of its network and will witness partnerships and associations with local NGOs, governing bodies, and celebrities across four phases. With water conservation being the need-of-the-hour, 92.7 BIG FM’s â€˜Pani Bachao, Life Banao’ initiative will create awareness along with galvanising national support for the cause. With hard hitting facts which highlight the gravity of the issue, combined with tips on water conservation which vary from rainwater harvesting to simple tips on saving water, the campaign will shed light on all of this. Kick starting this May, the campaign will run till July 2013.
The â€˜Pani Bachao, Life Banao’ initiative will see an amalgamation of multiple on-ground and on-air elements which will together encourage listeners to conserve water during the course of its 4 phases. Activities across phases include:
Phase 1 — Awareness: Water scarcity is currently an emotional situation for the families who have been affected by this issue especially in drought-affected areas. During this phase, 92.7 BIG FM will share factoids about water scarcity and conservation and its importance for the burgeoning Indian populace
Phase 2 — Advocacy: Involving the listeners, this phase will witness 92.7 BIG FM RJs engage in day-long marathons while encouraging listeners to take a pledge to conserve water.
Phase 3 — Engaging On Ground: Moving the â€˜Pani Bachao Life Banao’ initiative beyond airwaves, this phase will move on-ground as RJs, local NGOs, Water Boards and other governing bodies come together to visit multiple localities across markets to educate citizens regarding the advantages of rainwater harvesting and reducing wastage of water.
Phase 4 — Culmination: Bringing together the efforts put in during the course of the â€˜Pani Bachao, Life Banao’ initiative, this phase will highlight the changing trends in water utilization along with installations of rainwater harvesting systems.
The â€˜Pani Bachao, Life Banao’ initiative will effectively utilize emerging digital and social media platforms to not only create awareness about water scarcity but also share tips and factoids enabling listeners to conserve and harvest water enabling reduction in the amount of water being wasted on a daily basis.
Mr. Ashwin Padmanabhan, Business Head — 92.7 BIG FM said, “Water shortage is a critical issue being faced by many families across the country. With the launch of the â€˜Pani Bachao, Life Banao’ initiative, we aim to encourage listeners to take the necessary steps for water conservation. Through associations with experts, local NGOs, and governing bodies among others, along with support from our listeners our endeavour is to create awareness regarding the benefits of water saving techniques like rainwater harvesting, etc, thereby reducing the overall negative impact of the lack of water.”
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