92.7 Big Fm’s Rj Anirudh Makes Special Appearance On Big Magic’s Jai Maa Vindhyavasini

Gives Audiences Across Hsm’s A Face To Their Favorite And ‘Most Popular-Amongst-Women’ Radio Jockey

Programming Integration Leverages Synergies Of Both Brands

Mumbai: BIG MAGIC, the flagship general entertainment channel from the Reliance Broadcast Network stable ropes in RJ Anirudh for a special episode on socio-drama Jai Maa Vindhyavasini. As the storyline goes, the lead pair Gouri and Shiv come to Mumbai to launch their music album, with promotions for the same at the 92.7 BIG FM studios. With the storyline creating just the perfect opportunity for brand integrations, the special episode which will air on August 17th 2013 at 6:30pm, will see RJ Anirudh play himself — the charming cupid!

With its innovative content, BIG FM has been able to establish itself as one of the most differentiated brands in the Indian radio industry and RJ Anirudh with his show Anirudh LLB has grown in popularity and adored by women audiences across the Hindi speaking markets for his exceptional delivery and persona on his show. With BIG MAGIC integrating radio in one of their television shows, both brands are leveraged effectively, reaching out effectively to a wider audience through exciting cross promotions.

Mr. Sunil Kumaran, Business Head — Language TV, Reliance Broadcast Network Limited said “The storyline allowed for a seamless and exciting integration between the brands. That 92.7 BIG FM’s RJ Anirudh is popular and has a humongous female fan following is known to all and we couldn’t have had a more appropriate fit to make an appearance for this special episode. We are excited to see both BIG MAGIC and BIG FM synergize and cross promote while creating exciting offerings for audiences and advertisers alike.”

RJ Anirudh has interacted with thousands of listeners through these years and they have shared with him the most personal stories of their lives. In this episode of Jai Maa Vindhyavasini, RJ Anirudh will be seen brining the protagonists of the show together!

Say RJ Anirudh, “It’s quite exciting to be a part of the show that allows me to be me! It is our endeavor at 92.7 BIG FM to promote good music and offer an aural treat to our audiences and the shows storyline allows me to do just that. I am happy to use the effective television platform of BIG MAGIC to interact further with my audiences.”     

Tune in-to BIG MAGIC on 17th August at 6:30pm to watch RJ Anirudh’s debut on the small screen


About Reliance Broadcast Network

Reliance Broadcast Network Limited is a media entertainment conglomerate with play across radio, television and television production. The company houses the following verticals: 92.7 BIG FM - India's largest FM Network with 45 stations, reaching over 4 crore Indians each week; BIG CBS Networks - a joint venture with CBS Studios International offering English Entertainment Channels — Love and Prime (which is available in dual feeds of English and Hindi), as well as a regional General Entertainment Channel for the Punjab, Chandigarh, Himachal Pradesh (PCHP) region called Spark Punjabi; BIG RTL THRILL — a dual feed channel from the Company's joint venture with Europe's RTL Group, targeted at male audiences and positioned as the ultimate action destination; BIG MAGIC — a General Entertainment Channel featuring family dramas, crime shows, sitcoms, reality shows and weekend blockbuster movies. The Channel has expanded further and launched BIG MAGIC Bihar and Jharkhand, with specially created programming for the market. BIG MAGIC has also expanded into the United States, Canada and Australia under the brand name BIG MAGIC International; BIG PRODUCTIONS - the television content production division caters to the creative needs of the diverse Indian television landscape. Reliance Broadcast Network also distributes Bloomberg TV India, the country’s premier business news channel as part of its television bouquet. For more information www.reliancebroadcast.com


For further information, please contact:

Atul Malikram

[email protected]