Arise India enters Lucknow’s organized market with ‘Arise One’;

Delivers entire Arise product folio to consumers and positive returns to



~ Enhancing positive brand imagery and providing the customers a delightful buying experience, ‘Arise One’

~ Will enhance productivity of investors, where they get an assured return of 25% annually ~

~ Will make the consumer shopping experience better by offering live experience of varied product folio on a

concept showcases an comprehensive product range under one roof ~

common platform thus creating a never-seen-before shopping opportunity ~

Lucknow (Uttar Pradesh) — August 5, 2014: Arise India Ltd, the industry leader in electrical &

electronic goods, in its effort to build positive brand imagery and create a brilliant shopping experience

for the consumers enters the organized retail domain in Lucknow with its ‘Arise One’ concept. Showcased

via an interactive session hosted today at Hotel Piccadily, this Arise One concept seeks to deliver an entire

portfolio of products to the consumers under one roof while ensuring handsome return on investments to

the investors.

A reputed brand name with a diversified product portfolio, Arise has in over 30 years of business found

acceptance amongst the majority of consumers and trade channels of the country. With today’s business

models moving on from the traditional dealer/distributor channels onto consumer oriented channels,

Arise senses this opportunity to create a new consumer shopping experience through ‘Arise One’. By

displaying an entire product range on a common platform, Arise One will provide an experience to the

consumers that will enable them to have a first-hand look into the products and thus make an informed

buying decision.

One of the very few names who can claim a diverse portfolio of products, Arise has a product for every

need. Showcased to the dealer community of Lucknow here today, the ‘Arise One’ concept displayed the

entire product folio headlined by an experiential demo zone featuring the Arise Divine 4.2 Boom LED TV

with revolutionary features for AndroidTM. Creating a buzz with its pioneering features, the LED TV was

showcased for the consumers for the first time and garnered great enthusiasm and positive feedback from

the consumers and dealers alike.

Mr. Avinash Jain, Managing Director of Arise India Ltd, “With ‘Arise One’, we are redefining the next

generation of the three way brand-channel-consumer interaction. Today the consumer & channel interaction

with the brand has changed and to keep up with the times we also have to change our business model. Over

the years, Arise India has found acceptance not only in the trade channel but in millions of households across

the length and breadth of the country. It is this acceptance that we seek to build upon through our new trade


“The need of the hour is to enhance the brand imagery and give customers a delightful buying experience at

the point of sale. ‘Arise One’ is a step in this direction, with a vision to attain the premium positioning in the

consumer mind-space. With Arise One, we are confident of strengthening our hold in the market and build

upon the legacy which has helped us in becoming the most preferred electrical & electronic goods brand in

the country”, he added.

About Arise One

Benefits for the Consumers

With a vision to attain a premium positioning in the consumer sales sector, ‘Arise One’ will create

an altogether new paradigm in retail shopping. It will offer a comprehensive product range whilst

showcasing the best products and services with extended warranty. Combining the best of products from

its extensive product catalogue, ‘Arise One’ will offer a never-seen-before shopping opportunity to the

consumers. Apart from store sales, Arise India in its effort to create a fresh new shopping concept will also

operate on the e-commerce platform which will offer a direct interface between the consumers, the brand

and the products.

Benefits for the Investors

Arise India boasts of huge network of dealers, distributors and channel partners. It is thus, to offer a new

business opportunity to the trade channels, that ‘Arise One’ will bring in the concept of shop-in-shop

stores. In an effort to build upon a brand legacy which the trade channels will be proud of, ‘Arise One’ will

offer a revolutionary ‘Fantastic Five’ concept which is aimed to enhance the productivity of investors.

The Fantastic Five Concepts include:

- Adding Value to your Investment: Associating with Arise India is a valuable proposition. Not

only does the investor get full returns on his investments, he also stands to claim redeemable

value, which is much greater than the total value of investment.

- Always the hot sellers - The dealer will only have the products which are in demand. The

company will replace the redundant stock with a fresh stock of hot selling products, thus ensuring

fresh and the most hot-selling stocks for the dealers.

- Profit before Purchase —Arise turns the incentive scheme altogether and guarantees assured

return of 25% annually, at the time of enrollment into the scheme. Exciting commission or 25%

return, whichever is higher will be offered to the seller.

- Your personal E-Salesman —The ‘Arise One’ scheme comes with a personal electronic device —

‘Arise’s E-Salesman’, preloaded with detailed information on Arise products which helps answer

customer queries effectively and educates on the USP of the products.

- The Guarantee of Arise — All Arise products come with a guarantee of exceptional quality which

assures peace of mind. Adhering to the highest quality standards and performance, Arise products

come with door step service and online service to the customers, thus creating a win-win situation

for the brand, the dealer and the customer.

Every ‘Arise One’ section will feature a uniform concept with pre-approved branded design. Also as a part

of specific consumer-centric approach, the dealer benefits from strategic after-sales service initiatives

where ‘Platinum One’ franchisee has Service Centre and Service Engineer, ‘Diamond One’ franchisee has

Service Engineer appointed by the company and ‘Gold One’ franchisee has Service — on - Call facility.

‘Arise One’ Franchisee Benefit Highlights ‘Arise One’ Customer Benefit Highlights

With fixed price policy, dealers are free from

One stop stock availability will reduce dependency

on multiple outlets for stock delivery

No tension of market volatility, as Arise One

With Arise committing to replace unused or out

of trend goods, dealers are free from static stock

Arise’s commitment of minimum guarantee ensures

bargaining tensions

anywhere across India

guarantees price insulation


flowing Returns on Investment

Festive offers, biggest range of goods and a varied

range to choose from ensures the best business

‘One India — One Price’ will offer unprecedented

transparency to consumers to buy products from

The biggest range of products ensures the widest

choice availability to consumers

Extra features, extra warranty and extra peace of

mind — the hallmarks of Arise One

‘One India — One Service’ ensures that the

consumer gets best service backup anywhere in

the country, irrespective of the location where

the product was bought from

Earning points to redeem later is now so easy

with Arise One. Consumers will now earn &

redeem points just by referring products to

The best competitive pricing ensures best

products at the best prices to the customers

friends and family

investment to the dealer

About Arise India Ltd.

Arise India Ltd. is a leading manufacturer of Inverters, Batteries, Submersibles, Monoblocs, Gas &

Electrical Geysers, Pumps, R.O. systems, Air conditioners and LED Televisions and has over the time of 3

decades become the brand of choice for the discerning customer of the country. Arise India Ltd. has been

awarded an ISO 9001- 2008 certification by BSI London (United Kingdom), wherein most of the product

range is ISI Certified and has been honoured with numerous awards and licenses.