As a small business, you don't have the expansive budgets of larger businesses. You do, however, possesses an edge over those large-scale corporations, if you only know how to properly leverage it. The real key is to make your small business personal, something your customers can connect with. Start small scale, and then begin expanding your reach beyond local. This is what marketing is all about.
If you're ready to get started with a few things that will work for you, go ahead and check out our list of best marketing strategies for small businesses.
Set Your Goals & Budget
Before you do anything else, you need to have a plan in mind. What are your goals, and how much money can you afford to spend in reaching them? Maybe your primary target is to reach your local community, or maybe you'd like to put your business in front of, say, a thousand people virtually. You may want to attract more people to your physical storefront, or direct more towards your website. It doesn't matter what it is, but rather that you know what you're trying to accomplish.
If you don't already have a blog for your small business, you really should get one. Blogs can extend your reach, and help set you up as an expert in your field. Using content curation and SEO (Search Engine Optimization) you can drive many more views and potential customers your way. Blogs are also a great place to share news about your business. You can post videos, link to articles about your business from other sources, talk about upcoming sales, and share customer testimonials.
Cheap or free, email marketing is a great outlet for your small business that is easy on the budget. The most important reason to invest time and effort into this marketing strategy is that it keeps your business in the minds of your customers. Use emails to share sales, promotions, events, business news, and other relevant information. As a bonus, email marketing has been proven to boost loyalty and engagement in your customers.
Listing your business on Google Maps is free, so it's another great budget-friendly option. When your business is listed on Google Maps, it helps you to build a stronger local presence, and it allows customers to leave reviews. If someone is looking for your services in that general vicinity, your business will appear with other local results, and can drive in more physical customers.
Facebook Sponsored Stories
Facebook sponsored stories puts your business in front of a larger audience than just those who have already liked your page. The service can be very affordable. The way it works is that, if someone has liked your page, then their friends will see your sponsored story. This is basically a viral word of mouth, which can lead to additional likes on your Facebook page. Little by little, this expands your primary reach, which further extends the reach of your future sponsored stories.
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