Get ready to welcome the young, the bubbly and the witty Mahi into your homes as

 BIG MAGIC launches


~ BIG MAGIC brings to you an entertaining and light hearted drama of the heart v/s the brain…starting 7th October, Mon — Fri at 7.30pm ~


Mumbai, October 03, 2013- Close on the heels of comic family drama, RAAVI and a comic caper, Nadaniyaan, BIG MAGIC, Reliance Broadcast Network’s flagship general entertainment channel, strengthens its programming line-up with a brand new show — Mahisagar.A light-hearted relationship drama from the hinterlands of Gujarat, Mahisagar will captivate audiences starting 7th October, Mon — Fri at 7.30pm only on BIG MAGIC!


Produced by Hats Off Productions, the show is loosely based on the Gujarati fable of ‘Mahisagar’. Mahi is a sweet, carefree small-town girl who follows her heart and is ruled by her emotions. She believes in taking life as it comes and living the moment. As the story develops, she falls in love with Sagar and eventually gets married to him. From then on, the story takes a light-hearted journey into the innocent Mahi’s life around her politically distinguished mother-in-law, Anusuya Mehta. Anusuya is a practical and calculative politician for whom actions and relationships are always based on what will move vote banks. When these two contrasting worlds collide, what ensues is an entertaining and light hearted drama of heart v/s brain. Mahi’s ‘dil se’ take on life often turns Anusuya’s prim and proper world upside down.


Commenting on the launch of the show, Mr. Sunil Kumaran, Business Head BIG MAGIC said “It is our constant endeavour to offer the best of entertainment to our audiences and we are proud to beef up our weekday programming line-up with Mahisagar.  The show will offer a slice-of-life flavor and life is absolutely fun through Mahi’s lens - I am confident that audiences will love spending their evenings with her on BIG MAGIC.


Commenting on his latest offering, Jamnadas (JD) Majethia, Founder, Hats Off Productions, said “Big Magic has a strong programming line-up and we’re glad to be adding Mahisagar to the mix. Novel in its approach, Mahisagar takes unique Indian elements like the saas-bahu relationships and small-town local politics and mixes them together in a fun way. An entertaining relationship drama, Mahisagar is bound to connect with the audiences.”


Tune in to Mahi Sagar at 7:30pm every Monday — Friday starting 7th October

to watch their love story unfold only on BIG MAGIC!


For more information

PR 24x7 Network Limited

Atul Malikram

[email protected]