The New Defender Ringâ„¢ Combines Style, Safety, and Practicality into a Modern Self-Defense Ring for Women
New York, New York — February 8th, 2017
Defender Ringâ„¢ (www.defenderring.com) launches the first self-defense product for women that looks like a typical ornamental ring, but can quickly be transformed into a sharp self-defense weapon. Defender Ringâ„¢ was developed as both a self-defense tool and jewelry, to offer women a modern, dual-purpose accessory to wear regularly. In the outdated self-defense market consisting of bulky stun guns and inefficient pepper sprays, Defender Ringâ„¢ joins an emerging category of self-defense wearables that’s becoming popular with consumers for its practicality and eye on fashion. “Stun guns can be effective at deterring an attacker — but no woman wants to carry one in her bag every single day in preparation for an attack,” Defender Ringâ„¢ Founder, Ryan Lee, says about current self-protection products. “Defender Ringâ„¢ offers consumers a stylish ring that can be worn as an accessory that doubles as an effective self-defense weapon.”
According to the Bureau of Justice Statistics and RAINN (Rape, Abuse, Incest National Network) Organization, 1 out of 6 American women has been the victim of an attempted or completed rape in her lifetime. Lee adds, “We’re confident that Defender Ringâ„¢ will provide women adequate protection without sacrificing space, style or convenience.”
Defender Ringâ„¢ is designed as a chic ring with an ornamental ring top that can be comfortably worn during everyday activities such as exercising, working, running errands, eating, or shopping. Concealed underneath the ring top is a sharp, curved blade with a pointed tip and thin edges. When in danger, the wearer can unscrew and remove the ring top in just seconds to unsheathe a sharp self-defense blade to cut or stab an aggressor. “We want to make defending yourself as easy and convenient as wearing jewelry,” says Lee.
MATERIAL: Stainless Steel and Sterling Silver
LAUNCH DATE: Spring 2017