â€˜CID’ — the longest running Indian series on television continues to rule hearts
Successfully enters its 19th year of being on-air
Mumbai, Wednesday, 9th December, 2015:
CID; the longest running Indian series on television that has given viewers some of the most iconic dialogues by remarkable characters and which holds a Guinness Book of World Records, is all set to enter its 19th year. To mark this glorious feat, the makers came together to celebrate the show’s successful run. Present at the celebratory event, along with the entire cast of the show, were NP Singh, CEO - MSM; Danish Khan, EVP & Business Head — SET; Anshuman Sinha, SVP & Senior Creative Director — SET; BP Singh and Pradeep Uppoor — Producer, Fireworks Production.
As the show steps in the 19th year, the channel announced some exciting surprises that will further enthrall the audiences. The channel’s much coveted CID Veerta Awards will make a grand comeback on Sony Entertainment Television after 3 years. Airing on 14th August, 2016 the award ceremony will continue with this tradition and inspire audiences.
Starting 19th December the CID cops will continue to entertain the fans every Saturday and Sunday at 10 PM. To celebrate the milestone of completing 18 years, the show and CID cops will amaze audience with a refreshing avatar while the cops continue to solve intriguing murder mysteries.
NP Singh, CEO, Multi Screen Media (MSM):
To be on-air for 18 years is an unparalled feat for any Indian programme on television. CID continues to rule hearts and its characters have found a place in the everyday life and rhythm of its viewership. Over the years, CID has not only kept pace with changing consumer preferences and sentiments but also sustained their interest. As it enters, it’s 19th year of successful sustenance, CID will bring new surprises to you and temper your intellect with more mysteries to resolve. Just like the 18 years gone by, the viewers of CID will be able to watch CID for another 18 years, if not more.
CID Veerta awards are to salute those men, women and children who have put others before them; helping them in difficult situations, sometimes even putting their own lives at risk in order to do so. These awards will recognise valour and the belief in human dignity. As time evolves, being recognised as a “CID Veer” would mean being recognised as an advocate of human dignity.
Danish Khan, EVP & Business Head, Sony Entertainment Television:
CID is one of the most important franchises of Sony Entertainment Television. The reason it has been successful for over 18 years is because it has changed itself with times, yet remained consistent in its appeal and storytelling. 2016 will see CID in an avatar which will delight its existing set of viewers and attract newer set of viewers. Sony Entertainment Television is committed to take CID into newer heights in 2016.
BP Singh, Producer, Fireworks Productions:
“CID is the longest running and one of the most loved shows on Indian television. This very special long run would not have been possible without the support of Sony Entertainment Television. We are extremely proud of the long standing association we have shared with Sony Entertainment Television and hope to continue entertaining our audience further. As CID enters its 19th year, we are thrilled to present the new look which I am sure viewers will enjoy. This new phase will only enable us to further connect with our audience with a fresh approach.”
Starting 19th December catch your favorite cops on Saturday and Sunday at 10pm
only on Sony Entertainment Television