01, June 2016: Conquerem is a concise way of saying â€˜Conquer Emerging Markets’. Conquerem helps large, ambitious businesses find and compare Market Research, Entry & Growth consulting firms in more than 50 emerging countries. Conquerem has built one of the most extensive databases of such knowledge partners and service providers in Emerging markets, by extensively mapping more than 2000 firms.
Over the last decade, the world has witnessed a global economic slowdown. This impacted the businesses i.e. the buyers of Market Research & strategy consulting services in more ways than one — their focus increased on emerging markets of the world and they became more cost and quality conscious than ever before. Every emerging market poses unique local, language and cultural entry barriers for international businesses and therefore this opened up a huge market opportunity for local market research, entry and growth consulting firms to provide a foothold for expanding businesses. The challenge is that emerging markets are now flooded with market research firms and strategy consultancies of all shapes and sizes with no clear grounds to compare and differentiate. Moreover, the potential clients sitting in different parts of the globe don’t have an avenue to discover and compare these firms, and as a result depend to adhoc internet search results to find firms, hoping to get â€˜lucky’.
This is where Conquerem comes in. As per Conquerem’s founder & CEO, Rachit Khosla, Conquerem works as a marketplace++ model for Market Research and boutique strategy firms. Clients can use Conquerem’s free “Request for Proposal (RFP) builder”, which has been put together after extensive industry interaction, to draft an extensive RFP document. Conquerem’s proprietary matchmaking algorithm then sends the RFP to relevant service providers who are invited in a time bound bidding process. The client’s identity can be kept confidential based on their preference.
The biggest value addition for the client is the ability to view the bid results in his personalized dashboard, where the bids are compared on 10+ parameters including execution team, # of interviews or sample size, terms & conditions, duration of engagement, fee, et al. This encourages the business to make a decision keeping into account all factors and not just price. As a result of this model, clients are able to find their “best fit” service providers to enter newer markets. Furthermore, such an exercise ensures that there will be no shocks or deal breakers when the clients and service providers proceed to freezing the deal offline.
Conquerem was founded by Rachit Khosla and Namrata Singh in mid-2015. Rachit has rich experience of advising Fortune 500s and large conglomerates on Asia Market entry and growth strategies. Rachit was the former Country Manager and Director of Solidiance. Namrata was the manager at School of Inspired Leadership and has formerly also worked with Tech Mahindra. Both Rachit & Namrata are alumni of Manchester Business School, UK. Conquerem company launched this platform in early 2016. Conquerem have headquarters in New Delhi, India.
For Media Contact:
Person Name: Rachit Khosla
Email Id: [email protected]