aims a GMV of $500 million in the next 12 months


Russian Billionaire Yuri Milner, who invested in Flipkart is  now invested in, India’s largest online marketplace for ethnic products has now touched the  3.5 million products mark.


Already India’s largest ethnic products marketplace, is currently experiencing over 6x YoY growth and it’s already the sixth largest e-commerce company in India by GMV., in the last four years, has built the leading online ethnic marketplace with close 25,000 artisans and designers across the country. The company today reaches more than a million customers everyday through its website and mobile app.


Through its content based unique marketing initiatives like Craftsvilla Miss Ethnic and World Ethnic Day, is now deeply ingrained in the consumer’s mindset as the destination for ethnic products in India.


CEO & Co-founder of, Manoj Gupta said, “ Our goal is to continue to dominate ethnic products e-commerce by building world-class products and technology that will allow us to scale to $500M GMV in next 12-18 months and become one of the best performing online marketplaces in India at that scale. We believe we are one of the leanest and most capital efficient online marketplaces in India with best demand and supply side metrics.” empowers small household manufacturers of ethnic apparel and products to sell their products to customers across the world. has risen to category leadership in the ethnic space with a lean marketplace model that has scaled in an unusually capital efficient manner.




Founded in 2011 by Manoj Gupta and Monica Gupta, Mumbai-based Craftsvilla is India's largest online marketplace for ethnic products. The company’s vision is to take societies back to their roots and help them discover their ethnic legacy. With over 25,000 sellers from across India, has close to 3.5 million products online across categories including, clothing, handicrafts, jewellery and art among others. The company is funded by globally renowned venture capital funds including Sequoia Capital, Nexus Venture Partners, Lightspeed Venture Partners, Global Founders Capital and Apoletto. For more information, please visit