DISCOVERY KIDS PARTNERS WWF-INDIA TO ORGANISE
WILD WISDOM QUIZ 2014
New Delhi, August 22, 2014: Discovery Kids has partnered with WWF—India to host this years’ Wild Wisdom Quiz 2014, Asia’s largest wildlife quiz for children. An annual event by WWF-India, the quiz aims to increase environmental awareness in India through various themes associated with conservation.
The Wild Wisdom Quiz focuses on â€˜Forest Biodiversity’ as the theme for 2014 and is inviting students and schools to register and participate for the same. The finals, scheduled for 1 October, 2014 will be aired on Discovery Kids, the most distinguished television brand offering learning based entertainment.
Discovery Kids & WWF-India’s Wild Wisdom Quiz 2014 will be conducted in 30 cities in India, reaching out to more than 15,000 schools. The quiz invites participation from children at various levels - Middle School level (Classes 6-8); Junior School quiz (Classes 3-5) and online version for High School students (Classes 9-12). The National Final (for the Middle School) will be held in New Delhi on the 1st of October during Wildlife Week which will be broadcast on Discovery Kids. The top 3 teams will win a trip to Adventure Nation’s Camp Tusker near Rajaji National Park, in the Shivalik Hills, offering participants an opportunity to deepen their relationship with the natural world and strengthen their respect for the wild.
Announcing the association, Rahul Johri, Executive Vice-President and General Manager — South Asia and Head of Revenue, Pan-Regional Ad Sales and Southeast Asia, Discovery Networks Asia-Pacific, said, “Discovery Kids stimulates learning and imagination of children through its programmes and its on-ground initiatives such as Wild Wisdom Quiz 2014. The nationwide quiz will offer children an ideal platform to explore their natural world and help create awareness about the importance of forest biodiversity.”
Ravi Singh, CEO, WWF-India said, “WWF-India is pleased to partner with Discovery Kids to host Wild Wisdom 2014. The quiz is one of its kind in the realm of wildlife and conservation and has in the last six years built a large constituency of children who are now more connected to the natural world. The quiz goes beyond being just a competition and stokes children's sense of wonder towards nature. The overwhelming response from schools, teachers and children alike, over the last few years has made the Wild Wisdom Quiz a success and we believe that we will be able to take this quiz to an increasing number of schools and children every year, helping create future conservationists who will take the mission forward. “
Discovery Kids & WWF-India’s Wild Wisdom Quiz is supported by the Ministry of Environment, Forests and Climate Change (MoEF&CC), Central Board of Secondary Education (CBSE), in association with Mentos and Canon Pixma.
Discovery Kids and WWF-India invites students from all the schools to participate in the Wild Wisdom Quiz 2014. To participate in the quiz, log on to www.wwfindia.org/quiz
About Discovery Kids
Discovery Kids lets children explore their awesome world and ignite their natural curiosity by providing content that is fun and enriching for growing children. The channel stimulates learning and imagination, and provides a safe environment that parents can trust. Discovery Kids offers its viewers a world of endless possibilities through informative and entertaining programming that explores adventure, nature, science, wildlife, history and technology. Launched in Asia-Pacific on April 2, 2012, Discovery Kids is currently distributed to 28 million subscribers in the region. For more information, visit Discovery Kids at www.dkids.co.in.
WWF-India is one of the largest conservation organizations engaged in wildlife and nature conservation in the country. It has an experience of over four decades in the field and has made its presence felt through a sustained effort not only towards nature and wildlife conservation, but sensitizing people by creating awareness through capacity building and enviro-legal activism.
It is a part of WWF International, which is one of the world's largest and most respected independent conservation organizations, with over 5 million supporters and a global network active in over 100 countries. WWF's mission is to stop the degradation of the earth's natural environment and to build a future in which humans live in harmony with nature, by conserving the world's biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption.
For more information about the Wild Wisdom Quiz, log onto http:/www.wwfindia.org /quiz