Dish TV voted as India’s Most Attractive DTH Brand
New Delhi: Dish TV, Asia’s largest direct-to-home (DTH) service provider has been voted India’s Most Attractive DTH Brand by Trust Research Advisory (TRA) under their report titled â€˜India’s most attractive brands — 2013’. Trust Research Advisory (TRA) is India’s foremost research agency and a brand intelligence company dedicated to understanding and analyzing stakeholder behavior through two proprietary matrices of brand- trust and brand attractiveness.
On receiving this prestigious recognition, Mr. Salil Kapoor, COO, Dish TV India said, “We are honored to be recognized as India’s most attractive DTH brand and extend our thanks to all our valued subscribers. These awards demonstrate how customers appreciate the prodigious quality and value of Dish TV as a brand thus reflecting our incredible competitive strength. This success is a result of the consistent efforts of our team and Dish TV’s unswerving customer centric approach. Such acknowledgment of our efforts rouses us to move forward with a resilient zeal and enthusiasm.”
On the occasion, Mr. N. Chandramouli, Chief Executive Officer, TRA (Trust Research Advisory) said,“Being featured among India’s Most Attractive Brands says a lot about the brand. Having high attractiveness goes beyond physical attractiveness alone and it indicates that the brand exerts a powerful, intangible force, which exerts an invisible, overwhelming pull, which subliminally, but irresistibly draws audiences towards itself.”
The results are based on a primary survey conducted with 3000 consumers across 16 cities based on matrix of 36 brand attractiveness traits. It has sought to capture 'attractiveness' by first instituting an 'attraction quotient' made up of 36 traits under four large appeal sets - the rational, the emotional, the aspirational and communication.Being ranked number one amongst the DTH brands in India, Dish TV reaffirms its strong hold in the DTH market and is poised to grown even further.
About Dish TV India
Dish TV is Asia Pacific’s largest direct-to-home (DTH) company and part of one of India’s biggest media conglomerate — the Zee Group. Dish TV has on its platform more than 400+ channels & services including 22 audio channels with 25 HD channels and 17 HD services withmore than 15 million + gross subscribers. Dish TV uses the NSS-6 satellite platform which is unique in the Indian subcontinent owing to its automated power control and contoured beam which makes it suitable for use in ITU K and N rain zones ideally suited for India’s tropical climate. The company also acquired transponders on the Asiasat 5 platform which increased its bandwidth capacity by 216 MHz to reach a total of 648 MHZ, the largest held by any DTH player in the country. The Company has a vast distribution network of over 1450 distributors & over 136,000 dealers that span across 8,358 towns in the country. Dish TV customers are serviced by four 24*7 call centres catering to 11 different languages to take care of subscriber requirement at any point of time. For more information on the company.
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