Ekta Kapoor’s Blue Eyed Boy is Back!

Shabbir Ahluwalia returns to the Small Screen as Rockstar Akki in Ekta’s upcoming show ‘Kumkum Bhagya’

Lucknow March 13,2014- Narrating tales that have captivated audience attention for almost two decades now, the master storyteller Ekta Kapoor is back with a new offering on Zee TV, this time replacing her own immensely successful show ‘Pavitra Rishta’. Based loosely on Jane Austen’s classic ‘Sense and Sensibility’, ‘Kumkum Bhagya’ is its Indian interpretation, following the life of a mother who runs a marriage hall and lives with the hope of seeing her two daughters - poles apart in bearing, outlook and disposition, happily married some day! Known for making shows that are women-centric, the pivotal characters of this new show are a bunch of strong, feisty women, living together in an all-female, matriarchal family.


Actor-turned-producer Shabbir Ahluwalia, who has shied away from facing the camera since 2012, has been roped in to play the country’s ruling heartthrob ‘Rockstar Akki’ with a cult following of his own in ‘Kumkum Bhagya’ and is in Lucknow today to meet his fans and talk about the show.  He says, “With me producing shows, it was getting very difficult to manage time for acting assignments. But with that out of the way, I decided to concentrate on acting. You can’t be away from what you love doing for long. The role appealed to me a great deal. He’s a rockstar … so, naturally, he’s a l’il crazy. I can’t reveal much beyond the fact that the show is a passionate love story!”


Actors Sriti Jha and Mrunal Thakur have been locked to play the poles-apart sisters Pragya and Bulbul respectively. Sriti Jha’s character of Pragya, the elder sister, is practical, hardworking and committed to supporting her family … though she’s barely finished her own studies, she teaches in a college to ensure that her mother Sarla’s meager earnings from the marriage hall never fall short in making the two ends meet. In the midst of all this pressure on her, she’s forgotten how to unwind or pursue any passions of her own. Mrunal’s

role of Bulbul, on the other hand, is that of a girl who has her head in the clouds. She’s vivacious, smart, stylish and a complete dreamer. It barely, if ever, occurs to her to snap out her own make-believe, rose-tinted world and be of any real use to her family. She’s an aspiring singer and idolizes the ruling heartthrob of the country, Rockstar Akki.



With ‘Kumkum Bhagya’ slated to air at 9 PM from the date of its launch on Zee TV, ‘Pavitra Rishta’ will now be aired Monday — Friday at 6:30 PM on the channel. Talking about the time shuffle amongst her projects on Zee TV, Ekta says, “Pavitra Rishta has been on-air for over 4 years now and the journey has been most gratifying for me as a maker. After 'Kyunki Saas Bhi Kabhie Bahu thi' if there is any other show which is close to my heart, then it is Pavitra Rishta.The characters of Manav, Archana, Arjun, Purvi and now Ankita-Naren have endeared themselves to the audience, so much so that they are an inseparable part of their lives. While the audiences who are hooked on to Pavitra Rishta will continue to enjoy the show at 6:30 PM, the new show ‘Kumkum Bhagya’ will open at 9 PM, drawing maximum eyeballs.” She adds about her new show, “All I can say is that is it’s a very passionate story of love …!”


Ekta Kapoor’s association with Zee TV dates back to almost two decades ago when the partnership produced one of the greatest successes of satellite television — Hum Paanch. Her soaps, be it Kasamh Se, Pavitra Rishta or Jodha Akbar, the latest historical to rule the roost on Indian television, have been universally appreciated and have enjoyed long glorious runs on the tube.  


For more details please contact


PR 24x7 Network Ltd.





.0!8ot�[U0�> Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:#222222'>only on Sony Entertainment Television



For more information
PR 24x7 Network Limited
Atul Malikram
[email protected]