Exide Life Insurance signs on Mahendra Singh Dhoni, India’s most successful Cricket Captain, as its Brand Ambassador
Bangalore, June 21st, 2016:Exide Life Insurance, today announced Mahendra Singh Dhoni(“Dhoni”) as its brand ambassador. Dhoni, who represents the aspirations of millions, has a strong mass appeal and followership compared to any other sporting icon in India.
Dhoni is the perfect brand ambassador for Exide life Insurance as he embodies the values of Exide life Insurance. He is Dependable, Dynamic, Responsive and Foresighted.
“Dhoni represents a unique blend of skill, commitment and stability which are all personality traits that are relevant to the life insurance category”stated, Mohit Goel, Director-Marketing, Exide Life Insurance.“As a life insurance company, we believe that long term relationships build trust, and Mahendra Singh Dhoni is a perfect embodiment of that belief. Dhoni has appeal that cuts across geography, gender and age groups. He is one of India’s most celebrated cricketers,and the most successful captainof the Indian team and we are extremely excited to be associated with him.”
Starting 22nd June 2016, Dhoni will feature in the Exide Life Insurance marketing campaign