Experience Talwalkars 1999 offer

Mumbai: Talwalkars Better Value Fitness Ltd., India’s largest fitness chain with a presence in more than 78 cities, now brings fitness at a price of just Rs. 1999/- from 1st July to 7th July, 2014. This exciting offer is a first from brand ‘Talwalkars’ and seeks to promote fitness while lowering the entry barriers for consumers who would like to get a taste of health and fitness.

The brand ‘Talwalkars’ has been in an expansion mode by setting up gyms across the country with more than 150 gyms. Over the past year, cities as diverse and spread out as Ambala, Bareilly, Belgaum, Bhubaneswar, Bilaspur, Dehradun, Ghaziabad, Jamshedpur, Kota, Indore, Madurai, Panchkula, Solapur, Rajkot, Ranchi, Rajahmundry, Trichy, Trivandrum etc have also been covered by rapidly expanding this brand.

“By breaking down barriers to fitness we aim to encourage those who have never exercised before, in particular those over 35, and provide an affordable and flexible option for those who do. It is also important to make people aware of the effects that regular exercise can have on their health, both now and in the future.” says Mr. Prashant Talwalkar, Managing Director and CEO, Talwalkars Better Value Fitness Ltd.

Speaking on this marketing initiative, Mr. Amit Sawant, National Head, Marketing & Communications at Talwalkars Better Value Fitness Ltd. says “Today’s consumer seeks choices and flexibility. As a brand we realize that and would like to attract consumers who feel that fitness should be affordable and a part of everyone’s day to day life. The 1999/- offer is for everyone who wants to experience Talwalkars and say hello to fitness.”

The 1999 offer is being actively promoted through an integrated marketing campaign comprising of digital advertising, social media, mobile marketing, public relations and on ground activation.
Health conscious consumers who are looking to create a positive change in their lives can send a SMS with FIT to 53636 or call 022- 66553636 for more details! You can also like us on http://www.facebook.com/TalwalkarsIndia or follow us at https://twitter.com/myTalwalkars and join us on www.youtube.com/TalwalkarsHO or visit us on www.talwalkars.net for more updates! The offer includes all facilities like gym, cardio, steam. Those enrolling will also get a special annual offer at the end of the month.

About Talwalkars Better Value Fitness Ltd. (TBVFL)

TBVFL India’s largest fitness chain with over 150 gyms across 78 cities, offering a diverse set of services
including gyms, spas, aerobics and health counseling under the brand ‘Talwalkars’ to an active member base of over 1,25,000 members. Having developed the infrastructure for offering gym facilities across the country Talwalkars is now leveraging this reach to launch several initiatives that offers other fitness alternatives to enthusiasts. It recently launched NuForm studios in Mumbai which are designed toprovide twenty minutes a week fitness solution using Electro Muscular Stimulus technology imported
from Germany. The launch of Zumba® Fitness is another move towards widening its consumer base while using the team and infrastructure it already has in place, thereby seeking to consolidate its position as the leader in the fitness industry in India. With the launch of Reduce, Talwalkars aims at helping consumers achieve their fitness goals. Reduce is a complete weight loss solution that’s easy, healthy and is designed keeping in mind the busy schedule of the consumers. Talwalkars has pioneered the concept of gyms in India, with their first gym being set up in Mumbai in 1932 by late Shri Vishnu Talwalkar. Madhukar Talwalkar further carried on the legacy and today the brand Talwalkars is synonymous with the word fitness across India. The brand ‘Talwalkars’ has been in an expansion mode by setting up gyms across the country, cities as diverse and spread out as : Aligarh, Aurangabad, Bareilly, Bhavnagar, Bhopal, Dehradun, Jamshedpur, Hubli, Kolhapur, Kolkata, Nashik, Moradabad, Panchkula, Sangli, Surat, Solapur, Rajkot, Ranchi, etc. have been covered.

TBVFL was listed on the BSE and NSE in May 2010 and is the first fitness company to be listed on the
Indian stock exchanges. It issued 60, 50,000 shares at a price of Rs. 128 per share.

For further information, contact:
PR 24x7 Network Limited
Atul Malikram
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