In 1995, during a dinner in Bordeaux France and hosted by the Franco Indian Chamber of Commerce, the wife of a notable Indian Diplomat suggested to the founder of Fair & White to design a skincare line and name it Fair and White. As it turns out, the brand’s name has nothing to do with the color of people’s skin. These names happen to have been the names of her two best friends; Mr. George Fair & Mr. William White. In fact one of the two gentlemen in question happens to be Afro American.

During the manufacturing process, the founder of Fair and White, a French pharmacist from the Bordeaux region, was married to a special lady from Senegal West Africa. Inspired by his wife and the mother of his first child he formulated the eponymous Fair and White skincare line with the utmost care and attention for all ethnicities.

What is melanin?

Brown skin contains melanin (dark pigment) and is more vulnerable to irritation. “Melanocytes” (cells that make melanin) are located in the upper layers of the skin which tend to become more reactive in darker skin. When skin is exposed to any type of irritation such as excess sun exposure, scratching, acne, ingrown hairs, poor laser treatments or burns, more melanin rises to the surface of the skin, resulting in dark spots (called hyperpigmentation) which can lasts for months.

Hence, the usage of skin lighteners block the formation of this pigment and stop the pigment from being produced, therefore the lightening and brightening products do not really “bleach” the skin. New healthy cells move to the surface of the skin and even the skin tone, promoting a glowing youthful complexion.

Sometimes there are regulated ingredients such as Hydroquinone that are used in order to treat discoloration caused by Hyper-pigmentation. This ingredient is permitted in the USA, Nigeria and Ghana.

There are many natural pigment reducers on the market such as Vitamin C, A and B3 (Niacin). Other herbs also work like Emblica and Licorice extract as well as fruit acids like AHA’S known as Glycolic Acid and Lactic Acid. All of these safely help improve the skin’s appearance without harmful side effects

In regards to the F&W Gold Ultimate Beauty Pageant we hope to communicate the following message: Lightening and brightening your skin is an individual’s choice and should be respected by others! However, if you do choose to take part in this skin lightening process, use the products safely by following exact instructions. Most importantly, you must use broad-spectrum sunscreen (UVA & UVB) protection daily, rain or shine! This will help to maintain your even skin tone.

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Contact Info:
Organization: Mitchell Group International
Name: Dominique Tinkler
Address: 1 SE 3rd Ave. Suite 1860 Miami, Fl 33131
Phone: 1-888-726-6211
Email: [email protected]