18, October 2014: America’s first and only fitness expert and Rapstar, Fitty Smallz has producing his second original song and music video, as a follow up to his smash hit Hamburger Fries & Shake, which featured a guest appearance from Chuck “The Iceman” Liddell. This time, Fitty has an entirely different approach partnering with media superstar Whitney Way Thore whose viral video “A Fat Girl Dancing” and her “No Body Shame Campaign” has taken the Internet by storm. What better way to celebrate female empowerment and a platform that embraces all body types than with a song and music video titled Muffin Top? Breaking down the barriers of body image and body acceptance, Muffin Top promises to raise eyebrows and create controversy.
Most people don’t realize that my platform is all about fitness. The typical fitness professional goes at people with “eat right and exercise,” but people aren’t listening to that. They are also bombarded with messages of weight loss and images of perfect bodies that make them feel bad about their own bodies. We try to give them something they can relate to and laugh about. Then it makes them think and hopefully inspires them. No one likes to be lectured,” says Fitty Smallz.
Whitney Way Thore has struggled with her body image since childhood. At age 29, after years of living with eating disorders, polycystic ovarian syndrome, weight fluctuations, self-doubt and depression, she made a lifealtering decision: to love and accept herself as she is, to rise above the negativity that society forces upon anyone who is “different,” to live her life to the fullest, regardless of what the scale says, and, most importantly, to dance.
What began as a YouTube video called “A Fat Girl Dancing,” has exploded into a worldwide movement that fights the devastating effects of body shame, and promotes the idea of self-love and acceptance as a step toward total wellness. With the support of tens of thousands of men and women all over the world, the No Body Shame Campaign has grown into a full-fledged—and long-overdue—movement that recognizes body shame as a complex, multi-faceted issue that is best dealt with by first unapologetically loving yourself as you are, without being shamed out of a gym or off a dance floor.
A movement that knows positive change can’t start or be sustained until you are truly kind to yourself from the inside out. A movement that reaches even further — and aims to show that your body doesn’t have to limit you, whether it be deemed “too skinny,” “too fat,” or “too broken.” A movement that asserts that you don’t need society’s permission to seek your right to happiness.
“I kept seeing this guy Fitty Smallz tweeting about me and sending me private messages and asking anyone if they knew how to reach me about his project. Finally I sent him a message with my email address and he laid it all out for me. Once I understood the platform, heard the song and learned that he was a serious professional with over 30 years of experience, I know it was a perfect match. My partnership with Fitty Smallz and our Muffin Top project will take my entire No Body Shame platform to the next level.”
About Fitty Smallz
Fitty Smallz, AKA Notorious F.I.T. is a fitness expert, entrepreneur and author whose experience has spanned over three decades. As an entertainer, producer, director and performer, Fitty has pushed the envelope of creative thinking to deliver his message through original music and hysterical over the top music videos with a message. Breaking into the music scene with a bang, he launched his own record label Notorious F.I.T. Productions and released his first original music track and music video, Hamburger Fries & Shake with a guest appearance from Chuck “The Iceman” Liddell. Fitty Smallz is a top ranked Rap/HipHop artist on ReverbNation in Jacksonville, FL and also ranks in the top 100 in the world in his category.
During his career, Fitty has helped build and operated some of the top fitness companies in the world and has operated over 500 fitness clubs in 14 countries around the world. A dynamic public speaker, motivator and educator, Fitty has dedicated his life to helping people change their lives through fitness and has helped millions of people get on the path to living better. Fitty is an established authority in the fitness industry and has been featured on the cover of numerous fitness publications. He has also been interviewed for numerous feature stories and articles for print, radio and television, including Time Magazine, the New York Times, New York Magazine, Crain’s New York Business, and Entertainment News.
Walking the talk, Fitty is an ex competitive body builder and has held multiple national fitness certifications, including over 500 hours of Pilates certification through Balanced Body. Fitty actively pushes the limits of his own fitness goals by training everyday in his own private Pilates studio. In addition to operating as a top fitness executive, he also teaches Pilates, fitness and nutrition to small groups of people to stay connected to the directly guiding people to health and fitness results.
Hamburger Fries & Shake and Muffin Top was written and produced by Fitty Smallz in collaboration with Ryan Viti and Christopher Royden Myers of Mighty Music Group under the Fitty Smallz record label, Notorious F.I.T. Productions.
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