Forevermark, the diamond brand from the De Beers Group of Companies, announced its collaboration with British fashion designer, Gareth Pugh.


Mr. Sachin Jain, President, Forevermark India unveiled Gareth’s first fine jewellery piece.


Featuring over a hundred natural and untreated precious Forevermark diamonds, this armour-like piece was worn by actor Jacqueline Fernandez at the unveiling. Designed as a part of the Forevermark Promise Campaign, Gareth spoke about the inspiration and journey behind his design as he learnt about the unique promise inscribed on every Forevermark diamond. Set in stainless steel and Titanium, this piece was brought to life with cutting-edge digital mapping and 3D technology. The neckpiece has about 5600 diamonds, adding upto 91.98 carats




The design process for Gareth began earlier this year during his trip to the Orapa diamond mine in Botswana, where he came to understand the incredible story behind each Forevermark diamond. From seeing and handling rough diamonds, Gareth witnessed their transformation into beautiful polished gems at an Authorised Forevermark Diamantaires cutting and polishing factory. One part of the operation that he found particularly compelling was the alliance between age-old craft and advanced technology. Gareth knew immediately that he wanted that relationship to be part of the story of this piece.




Following this creative path, Gareth developed the idea of working with a unique set of contradictions. “The design was brought into existence in a most innovative way: utilising the power of technology — through digital body-mapping and 3D printing — combined with the knowledge and authority of experienced craftsmanship," said Pugh.  And the paradoxes continue with natural and untreated Forevermark diamonds, which are billions of years old, being set within a stainless steel base, built using completely new technology. 


Pugh also explained, “The inspiration behind the neck-piece comes from my idea of what a promise is — an unbreakable bond. Coming back to Forevermark, it’s about the reciprocal relationship that they have with the communities they support. It’s not about taking, it’s about giving something back. The piece closes with a titanium pin which is set with a diamond on the top. I really liked the idea of using that as a signifier of an unbreakable bond.”


Sachin Jain, President, Forevermark India commented, “Forevermark prides itself on working with experts who are as passionate about their area of expertise as we are about diamonds.  Gareth is undoubtedly one of the world’s great fashion talents and we are honoured that he has chosen to work with Forevermark diamonds for his first fine jewellery piece.  Gareth has realised an extraordinary vision in the piece and we are thrilled, both with the creative inspiration and the iconic aesthetic of the neckpiece itself.”




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Atul Malikram

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