~ Representatives from 92.7 BIG FM interacted with the local media on this new educational radio show today! ~


KANPUR, On the occasion of the launch of a brand new radio show, Mr. Anshuman Singh, (Marketing Head Central India) from 92.7 BIG FM launched ‘Gillette Guard BIG Disha with Neelesh Misra’ in the city today. With the guiding principle of ‘Career Banao, Life Banao’, the award-winning 16 week career guidance campaign will not only reach hundreds of students with career- counselling activities in their colleges but will also educate them on lucrative careers through a radio show hosted by renowned radio storyteller Neelesh Misra. You can now tune in to Gillette Guard BIG Disha with Neelesh Misra every Sunday from 10am to 12noon only on 92.7 BIG FM!


The company officials invited students in Uttar Pradesh to take this opportunity to educate themselves on a multitude of educational streams and career opportunities that are open for them while focusing on developing their personality. With the tagline of ‘Career Banao Life Banao’ for this program, 92.7 BIG FM and Gillette India are both helping the young generation achieve their dreams — therefore this offering made for excellent synergies and a perfect fit.  The initiative is expected to touch students in many colleges in the state through its career-guidance program and the radio show. Additionally students can keep abreast of new careers through www.bigdisha.co.in and the program’s facebook page https://www.facebook.com/BigDisha


The program is also reaching the young generation through a radio show called ‘Gillette Guard BIG DISHA with Neelesh Misra’. Neelesh Misra carries a treasure of experience as a journalist, Bollywood script-writer and a radio host and will educate listeners on lucrative career opportunities. He has already created a niche for himself through his national show Yaadon ka Idiot Box on 92.7 BIG FM and connects very well with listeners across the country. The show will also feature experts from various vocational fields sharing their personal experiences with him.


Speaking about the initiative Mr. Anshuman Singh from 92.7 BIG FM said, “We are very proud to introduce this award winning-initiative and are giving it a new perspective this time by presenting it as a radio show. Through this initiative we want to offer students an opportunity to be able to make well informed career decisions. Gillette Guard BIG DISHA is now a radio show hosted by the renowned Neelesh Misra, which ensures excellent listener connect and student participation.”


Adding to this, Mr. Sharad from P & G said, “Gillette as a brand has always aimed to help men look, feel and be their best and now we are taking it a step forward where we are not just focusing on physical grooming but also on the over-all personality development. We are extremely proud to announce the partnership with Big Disha - an initiative aimed at empowering youth from smaller cities with the right guidance & training to identify their hidden potential and help them become confident as they look and feel their best. We have reached out to the youth of our country and are hopeful that through this platform we will empower them with confidence to feel and be their best in all that they do”


With unique career guidance programs in colleges and an exceptional radio show, Gillette Guard BIG DISHA with Neelesh Misra endeavours to be a single point information resource which is unbiased, transparent and honest thus enabling students in Uttar Pradesh to choose the most suitable career!


~ Tune-in to Gillette Guard Big Disha with Neelesh Misra every Sunday at 10 am only on 92.7 BIG FM! ~



For more information

PR 24x7 Network Limited

Atul Malikram

[email protected]