Adventurous food brand bolster limited edition range with Moroccan, Mexican and Cuban inspired soups

GLORIOUS! Foods has strengthened its range of fresh soup pots with the launch of three new limited edition global flavours. “Moroccan Spiced Chicken,” “Mexican Tomato & Fire Roasted Pepper” and “Cuban Creamed Corn“ (Waitrose Exclusive) will arrive on all major supermarket aisles from 21st September 2015.

Two of the new flavours of<a href=""> </a><a href="">soup by GLORIOUS!</a>, “Mexican Tomato & Fire Roasted Pepper” and “Cuban Creamed Corn,” also sit within the brand’s popular SkinnyLicious healthy range, each just 150 calories per portion or less and under 2% fat. Building on the GLORIOUS! ‘Adventure Through Food’ ethos, these new additions to the limited edition range aim to reinvigorate the fresh soup market with bold and exciting flavours inspired by authentic ingredients and flavours from around the world.

Katie Herron, Brand Manager at GLORIOUS! Foods, said: “We’re delighted to introduce these brand new flavours into the fresh soup market. Lunchtime options can become lacklustre and boring, but with GLORIOUS! Foods we aim to create an adventurous food experience by transporting the consumer to the beautiful and exciting places the flavours originate from.“

“People travel to the edges of the world to try authentic local delicacies and traditional cuisines and our new Mexican, Cuban and Moroccan flavours truly bring this taste home within a delicious soup.”

The winding alleyways lined with endless delicacies and busy souks of ancient medina cities inspire the new GLORIOUS! “Moroccan Spiced Chicken” flavour. It includes chickpeas, tomato, couscous and Ras El Hanout (a medley of fragrant spices used in traditional Moroccan tagines), with dash of apricot to provide the sweetness that is familiar with Moroccan cuisine.

The “Mexican Tomato & Fire Roasted Pepper” limited edition soup also sits within the GLORIOUS! SkinnyLicious range as it boasts only 93 calories per serving. Crushed tomato and fire-roasted peppers have been combined with nachos and a dash of fresh lime for an authentic Mexican adventure.

Exclusively available in Waitrose, the GLORIOUS! SkinnyLicious “Cuban Creamed Corn” flavour is a twist on a Cuban classic. Corn, single cream, Bushbuck sweet potato and a sprinkling of cayenne pepper fuse to produce this lightly spiced creamed corn soup

Furthermore, based on unprecedented consumer demand, the current limited edition “Mumbai Chickpea and Lentil” soup will join the GLORIOUS! core range, available year-round following its huge popularity.

Katie Herron, added: “GLORIOUS! is currently experiencing an exciting growth period through expanding our product offering for consumers and developing our brand and presence in key retailers. Our growth in the market allows us to present consumers with unique flavours inspired by countries including Italy, Thailand, India, USA, Singapore and West Africa.”

The new 600g flavours are available to purchase from most major supermarkets with RRP of £2.35.

GLORIOUS!® is an award-winning range of soups developed by in-house chefs using authentic ingredients and flavours from around the globe. GLORIOUS!® delivers soup with bold, international flavours. Since launching in 2008 GLORIOUS! has won a number of prestigious industry awards including the Grocer Food & Drink Awards and the Quality Food Awards.

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