PRINCETON August 19, 2015 -- Hamilton Jewelers has undergone a beautiful renovation in downtown Princeton that features a stunning new space dedicated to the iconic Rolex brand.

The boutique marks another milestone in the long-standing relationship between Hamilton and Rolex.  In 1946, Hamilton was the earliest firm to offer the Rolex Watch Company’s “Oyster” timepiece to the Delaware Valley.  Another ‘first’ was accomplished when Hamilton brought the collection to world famous Worth Avenue in Palm Beach in 1977.  In 1986, Hamilton opened their third residence in a landmark building in Princeton at 92 Nassau Street, and Rolex was amongst the premier brands showcased at the new location.

Recently completed after several weeks of renovation, the new salon is a bright and sophisticated area representing a wide range of Rolex styles. Hamilton is the exclusive Authorized Partner for Rolex in the Princeton region.

Hamilton Jewelers is a family-owned and operated firm with locations in Princeton and Palm Beach, FL.  Since 1912, Hamilton has provided successive generations of families and friends with impeccable service, value, and selection.  All items are responsibly sourced with care for the environment and communities.  For more information, please visit

K Smith on behalf of Hamilton Jewelers
Donna Bouchard, Vice President
T:  609.454.4575