HUL unveils the ‘Pureit Marvella RO Slim’ with Advance Alert System

  • Advance Alert System that alerts you 15 days before the life of Germkill Kit gets over
  • Strong economical offering for consumers at a price of

Rs. 10990/- with a no AMC (Annual Maintenance Contract) model helping consumers save up to Rs. 2000 every year


New Delhi, 23 July 2013: Pureit, World’s Largest-selling Water Purifier Brand from Hindustan Unilever Limited has launched ‘Pureit Marvella RO Slim’, their innovation in the RO water purifier segment. Pureit Marvella RO Slim comes with an ‘Advanced Alert System’ that gives 15 days advance notice to replace the Germkill kit, ensuring that you always get safe and tasty drinking water.


A unique combination of safety and modern design, Pureit Marvella RO Slim provides double safety assurance of RO (Reverse Osmosis) + MF (Micro Filtration), removes TDS (Total Dissolved Salts) up to 1800 ppm and meets stringent germkill criteria of the Environmental Protection Agency (EPA), the toughest drinking water regulatory agency in the USA. It comes with a unique ‘No AMC (Annual Maintenance Contract)’ model, where you only pay as per use thereby saving up to Rs. 2000/- p.a.


Commenting on the launch, Mr. Badri Narayanan, GM Water, Hindustan Unilever said, “Pureit Marvella RO Slim is a proud addition to the Pureit family. It has an intelligent design that assures the best in water purification technology. The aesthetic appearance enhances the look of any kitchen, without taking a lot of space. It is yet another testament of Pureit’s drive to deliver great consumer value through continuous innovation.”


Bollywood actress Prachi Desai said, “Pureit, with its vision of saving lives is today the world’s largest selling in-home water purifier brand. And I am really excited to be associated with it for past two years. It gives me immense pleasure to announce the launch of Pureit Marvella RO Slim — the latest innovation by Pureit in RO purifier category. It brings in the best in RO water purifiers and that too, at an affordable cost. Pureit Marvella RO Slim is really BIG on features and LOW on expenses! ”


Priced at Rs. 10,990/-, Pureit Marvella RO Slim is available in consumer durable retail and modern trade outlets across India.


Pureit has multiple variants in its portfolio namely:  Pureit Intella 12 litres, Pureit Classic 14 litres, Pureit Classic 23 litres, Pureit Auto Fill 23 litres, Pureit Marvella OGT, Pureit Marvella UV, Pureit Marvella RO and Pureit Advanced 23 litres ranging from Rs. 900 and Rs. 14,990. For more information, please visit 




For further information, please contact:       

Atul Malikram

[email protected]