INDIA’S PREMIER BEAUTY SOAP LUX LAUNCHES â€˜LUX GOLDEN ROSE AWARDS’
LUCKY WINNERS WILL GET THE CHANCE TO EXPERIENCE A 5-STAR WALK DOWN THE GOLDEN CARPET
Mumbai, October, 2016:HUL’s personal care product and India’s very first beauty soap, Lux, has associated with a brand new award show — Lux Golden Rose Awards. The platform celebrates and recognizes beauty, style and glamour of iconic Bollywood actors who have shaped trends in the country at large and within the industry in particular. The inaugural edition of the Lux Golden Rose Awards will be held on 12thNovember 2016.
Fans and connoisseurs of Indian film industry are abuzz with anticipation for this new step which honors Bollywood actresses for portraying versatility with zest. The nominees in the various categories will be determined by a panel of established personalities from within the film fraternity.
As a brand, Lux has the heritage of being the “Beauty Secret of Filmstars” for decades. With these awards the brand gives a special chance for all LUX fans to experience an evening among the biggestBollywood stars.A few lucky winners get a chance to be on the golden carpet and witness the Lux Golden Rose Awards in the company of Bollywood’s biggest stars.
Upon winning the golden ticket, the lucky winner will be flown to the city of stars, Mumbai.They will spend the evening as a star — getting styled by top hair and make-up experts before they walk down the glamorous golden carpet.
All this is possible by simply buying a pack of LUX — a select few winners will get the golden ticket in the pack which will take them on this beautiful journey. The campaign will also run across Big Bazaar outlets in select cities where shoppers also stand a chance to win this incredible opportunity. Consumers can also win a chance to be at these coveted awards through contests which will be held on mediums such as Facebook and Twitter.
This is the very first time that an award will celebrate the women of Bollywood, recognizing them forthe beautiful, glamorous and gutsy characters they have portrayed on the silver screen.
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