• Annual Study Highlights Strong Correlation between ongoing Celebrity Gossip and Potential Online Risks


India, LucknowOctober7, 2015—Bhojpuri star Pawan Singh, replaces Kamaal Rashid Khan as Intel Security’s Most SensationalCelebrity to search for across Bhojpuri cinema in 2015. Intel Security has researched popular culture’s most famous people to reveal the riskiest personalities on the Web in the 2015 edition of the Most Sensational Celebrities (MSC) study. Amongst the surprise movesfrom the Bhojpuri cinema list of celebrities were the ousting of Kamaal Rashid Khan,Shradha Sharma and Khesari Lal Yadav from the top fivelist after making it to the 2014 list.


Cyber criminals keep a lookout for ways to take advantage of consumer interest around popular culture events including award shows, TV show premieres, film music launches, celebrity breakups, and more. In fact, Intel Security research found this year that almost 11.31% of all links generated while evaluating the top five celebrity names in Bhojpuri industry(coupled with search terms ‘Torrent’, ‘HD Download’, and ‘Free MP4’) led to malware ridden or suspicious sites.


Commenting on the study findings,Venkat Krishnapur, Head of Intel Security Group-India Engineering Centre said, “Cybercriminals capitalize on consumer interest around popular culture by luring unsuspecting consumers to risky sites to steal sensitive personal data. At Intel Security, our endeavor is to educate and empower consumers to stay safe online. For the ninth consecutive year, the initiative highlights the problem of risky websites.”


The study uses McAfee® WebAdvisor, using SiteAdvisor® site ratings to determine which sites are risky to search when attached to celebrity names on the Internet and calculates the overall risk percentage.Likewise, the top five celebrities from this year’s study with the highest percentages of risk in Bhojpuri cyberspace are:


Position Celebrity Percentage
1 Pawan Singh 14.58%
2 Sambhavana Seth 10.97%
3 Ravi Kishan 10.56%
4 Manoj Tiwari 10.28%
5 Dinesh Lal Yadav 10.14%