Kan Khajura tesan created a world record by getting 72,32,612 missed calls in five days pledging against corruption
Mumbai, August 19th, 2014: Kan Khajura Tesan, India’s first free and on-demand entertainment mobile radio channel, had undertaken a social initiative that took the fight against corruption to every Indian’s doorstep. Kan Khajura Tesan made an appeal to the people of India to pledge against corruption by giving a missed call on its toll free number 1800-30-000-123 (Atharasau tees hazar ek do teen). Since the issue struck a chord with every Indian, Kan Khajura Tesan received over 72 Lakh (72,32,612) missed calls from over 32 Lakh Indians, pledging against corruption between 13th August 2014 and 17th August; thereby creating a World Record of maximum missed calls received in 120 hours.
On 18th August 2014 Limca Book Of Records, India Records Academy, Asian Records Academy and Elite World Records presented Kan Khajura Tesan with a World Record of “Maximum Missed Calls Received in 120 Hours”. The initiative of pledging against corruption had never been attempted at this level anywhere in the world. Kan Khajura Tesan with the support of Indians created a record of which every Indian can be proud. As a follow on to the success and as promised, Kan Khajura Tesan will donate a substantial amount to the National Anti Corruption Investigation Bureau and help them fight corruption.
To pledge against corruption and to be a part of the World Record, the audience had to give a missed call on Kan Khajura Tesan’s toll free number 1800-30-000-123 from their mobile phones. Once the consumer had giving a missed call to Kan Khajura Tesan, in a few seconds the caller received a call back from the channel to confirm their participation along with 20 minutes of free entertainment.
Speaking about the World Record, Ms. Priya Nair, Vice President at Hindustan Unilever said, “Kan Khajura Tesan is one of India’s biggest, free and on-demand radio channels with over 1.85 crore subscribers and more than 30 crore minutes of radio engagement. With this initiative, we wanted to use this powerful platform to drive a positive social change. The World Record is only a gratification for the efforts that the people of India have taken towards driving that change.”
About Kan Khajura Tesan:
Kan Khajura Tesan is India’s first free and on-demand entertainment mobile radio channel owned by Hindustan Unilever Limited. With over 1.85 crore subscribers, it is one of the fastest growing media channels in India. It was launched in October 2013 in Bihar and Jharkhand and the service was expanded in August 2014 across Uttar Pradesh, Uttarakhand, Madhya Pradesh, Chhattisgarh, Himachal Pradesh, Haryana, Punjab, Rajasthan, Gujarat and Maharashtra. To enjoy the content of the channel the audience has to give a missed call on the toll free number 1800-30-000-123 (Atharasau tees hazar ek do teen). In a few seconds the caller receives a call back from the channel offering 20 minutes of free popular Hindi content.
Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company touching the lives of two out of three Indians. HUL works to create a better future every day. We help people feel good, look good and get more out of life with brands and services that are good for them and good for others.