King Athletic launches its latest exercise gear, the Ab Roller, on Amazon and the official King Athletic e-store. The dual-action wheels roller offers stability and extended muscle activity compared to simple crunches.

King Athletic announces the launch of the AB ROLLER, an abdomen exercise machine that offers maximum support and stability during ab workouts and helps work out the entire core area by elongating the spine.

The Ab Roller will be officially available on the Amazon Marketplace on June 6, 2016. The ab wheel is made of premium quality material to ensure safe and uninterrupted use during exercising. The ab roller exercise machine features wheels with a two-fold action, they ensure workout efficiency and offer stability no matter the workout surface.

A traction tread prevents sliding during use while two grip handles ensure optimum control of the motion during fast or advanced exercises. A sturdy metal shaft ensures the ab tool doesn't fall apart during repeated or hard use.

King Athletic's latest ab roller features an ab wheel that is ergonomically designed to maximize range of motion during crunches. As a result, the user can engage the entire core muscle area and lower back. This creates more muscle activity compared to simple crunches. Its ergonomic design elongates the spine ensuring that abdomen muscles like the transversus abdominus and internal and external oblique muscles are all engaged during crunches.

The ab tool is easy to use even without prior knowledge or experience with a similar ab roller product. It is made of environmentally-friendly material and it's easy to clean using a damp cloth.

King Athletic's spokesperson said of the latest launch:

"The ab roller is ideal tool for crushing exercise plateaus. Its ergonomic design ensures maximum range of motion otherwise not possible during non-assisted crunches. As a result, toning and sculpting your abs becomes easier. The most important thing about this Ab Roller is that it can lower your risk of back injury, a common phenomenon when people rush to perform crunches or doing them using a bad technique."

The user can easily assemble the Ab Roller tool in a matter of minutes. King Athletic includes an assembly chart to help the user assemble and dissemble the exercise wheel anytime and anywhere. When disassembled, the King Athletic Ab Roller is lightweight and compact enough to take with while traveling.

As with every King Athletic product, the company offers a full refund and a new ab roller in case of any product issues to all its customers.

About King Athletic

King Athletic is a design oriented and innovation focused company, constantly seeking to help athletes of all skill levels reach their peak performance. King Athletic strives to be a leader in the sporting goods and accessories industry (specializing in Jump Ropes) with a brand built on a love and passion for sports and athleticism.

Benjamin Davies
[email protected]