Kolkata to experience the Soulful Music of Idea Jalsa onFriday, 17th January, 2014
Idea Jalsa Ê»Music for the Soul’ presents renowned Maestro Padmashree Hariharan and Nachiketa Chakraborty, a one of a kind music Carnival in Kolkata on 17th January, 2014
Kolkata, Idea Jalsa — Music for the Soul is back with a new season offering a wide variety of Indian music featuring over 88 genres and more than 150 musicians. This year 14 cities will witness enthralling performances by a galaxy of Musicians. After scintillating and mesmerizing evening at Hubli, the city of joy, Kolkata will experience a melodious evening which will enrapture listeners with Ghazals and modern Benali music by Maestro Hariharan and Nachiketa. Idea Jalsa has captured its listeners' attention with enthralling classical music in all its eight tours till now and it promises to keep up the enthusiasm till the end.
Idea Jalsa is a unique project which brings together legends, maestros, stars, young maestros, and rising Stars of Indian Music, to present a rich & diverse showcase of Indian Culture and all of it through purely Live Music Performances. It has already given a platform to 7,000 musicians. It redesigns the aspects of Performing Art, i.e. presentation on stage, styling of clothes, conversing with audiences and getting informal with them, etc. which has become the X factor of the Idea Jalsa experience. The use of technology, i.e. large LED walls, to enhance the overall appeal of the show which gives a visual treat to its audience is yet another aspect in which it is a trend setter.
Idea Cellular has partnered with this unique project since inception in 2006. With seven years of a successful journey, Idea Jalsa has grown from strength to strength across all mass mediums. From television programming on DD and Zee TV, Idea Jalsa now reaches to over 165 countries worldwide through Zee TV International, FM Radio programming, In-flight Entertainment programming, CDs, Live Concerts in more than 60 cities, and others.
The brand Idea Jalsa has reduced the gap between masses and classes — for the discerning audience as well as the masses who get introduced to the rich diversity of Indian Music. This USP and the use of different relevant mass mediums, has ensured a reach of more than 21 crore people in India alone, till date — setting records. The last Concert Tour which ended in March 2013, reached out to ~7 crore audiences with the extensive use of Media platforms like Print, Outdoor, FM Radio, Social media, etc.
Idea Jalsa’s 14 city concert tour promises performances across a large variety of Indian Music genres. It is scheduled to present more than 150 artistes on this tour. For details of the special Concert in Kolkata and the following cities log onto www.facebook.com/artandartistes and watch the live webcast at www.youtube.com/artandartistes
Mr. Anish Roy, Chief Operating Officer, WB & Kolkata, NESA & Orissa, “Idea has always believed in the power of Music to connect with our audiences. Idea Jalsa has been one of our flagship music properties, along with Art and Artistes, and has enabled us to enrich Music lovers across the country with live performances and rich musical content in other formats. We are happy to bring these legendary musicians and singers to Kolkata and are hopeful that our customers will experience a memorable evening with Idea Jalsa.”
Durga Jasraj (Founder and Director, Art and Artistes) and Neeraj Jaitly (Director, Art And Artistes) said, “Idea Jalsa has always captured its listeners' attention with enthralling classical music. We are indeed blessed to have distinguished maestros amongst us who have enriched our experience in this soulful musical tour. After touring over eight cities with promising melodious evening, the city of joy, Kolkata will be no exception to this tranquillity of soulful music with scintillating performance by Nachiketa and Maestro Hariharan. We would like to express our sincere gratitude to Idea Cellular, Aditya Birla Group for supporting and partnering this musical journey since inception. It is only this continued support that has enabled Idea Jalsa to become an iconic brand. It is rewarding to experience the overwhelming response from the audience from all over the World. Needless to say the contribution of all Musicians and their enthusiasm to participate in making this project, Idea Jalsa, larger, makes us feel more responsible.”
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