Mahindra delivers prosperity to farmers in Madhya Pradesh with its technologically superior Tractors and farm solutions

Mahindra & Mahindra Ltd.’s Farm Equipment Sector (FES), the market leader in the Indian tractor industry, has been delivering prosperity to farmers in Madhya Pradesh through its range of technologically superior products and farm solutions.

Mahindra Tractors has always strived to deliver technologically superior products to the farming community at reasonable and affordable prices. The Mahindra portfolio aptly fit the farmer’s technological requirements to carry out farming smoothly. Enhanced fuel efficiency, unbeatable power and increased comfort make Mahindra Tractors a value for money choice for the Indian farmer.

The Mahindra Tractors product portfolio for the Madhya Pradesh market includes, tractors ranging from 15HP to above 50HP.

Tractor Horse Power category

Models present in Madhya Pradesh

15 HP

Yuvraj 215 - India’s first  affordable 15 HP tractor with single cylinder fuel efficient engine and side shift gear has helped transform farmer’s life with small landholding

25 — 30 HP

Mahindra 255 (25HP tractor) and Mahindra 265(30HP tractor).

32 - 40HP

Mahindra 275 (39HP tractor), Mahindra 295 (39HP tractor), Mahindra 395 39HP tractor — Turbocharger technology) and Mahindra 265 Power Plus (35HP tractor).

40 — 50HP

Mahindra 475 (42HP tractor), Mahindra 575 (45HP tractor), Arjun 445(42HP tractor), Arjun 555 (50HP tractor) and 595 (50HP tractor).

 

Mahindra tractors across categories offer superlative performance in both agri and haulage use.  They all have the fuel efficient MKM (Mileage Ka Master) engine with Higher Hydraulics for better lifting capacity and are   compatible with all commonly used agricultural implements. The higher horse Power tractors have Side shift gears, Multidisc Oil Immersed Breaks, Dual Acting Power Steering and Large Tyres.

Farm Equipment Sector’s mechanization solutions business ‘Mahindra AppliTrac’s portfolio includes  a complete value chain of farm mechanization solutions which are specialized crop specific implements like Gyrovators (Rotary Tillage Implements), Shredder, Mulcher, Fertilizer Spreader and Harvesters.

 

Mahindra also offers services beyond tractors to deliver prosperity to farmers in Madhya Pradesh through its Samriddhi centers. Samriddhi center is a transformed tractor dealership, which offers Innovative Farming Technologies (IFT) to farming community to help them increase productivity & thereby enhance Rural Prosperity.

The focus is on going beyond tractors to deliver agri-services to the farming community which will ultimately lead to a better quality of life.  As a part of this initiative, 160 Mahindra dealerships have been transformed into Samriddhi Centres, offering the farmer easy access to technological know-how. Samriddhi centres are spread across India in Madhya Pradesh, Uttar Pradesh, Gujarat, Rajasthan, Tamil Nadu and Karnataka amongst other states.

Delivery Channels for Innovative Farming Technologies (IFT)

  • Soil and Irrigation Water Testing
  • Agri Institution’s Visit
  • Agri Counseling
  • Tech Interface to disseminate Knowledge
  • Result and Method Demonstration
  • Farmer’s Library
  • Agri Clinic for Horizontal Deployment
  • Quality Agri Inputs
  • Custom Hiring for farm implements
  • finance and insurance
    • Internet updates
    • Sales and servicing of tractors and tractor implements
 
   
   
   
   
   

In 2011, Mahindra announced the Mahindra Samriddhi India Agri Awards (MSIAA) as an extension of the Mahindra Samriddhi Initiative. The awards were conceptualised and launched in 2011 to honour farmers and institutions, in order to recognize their noteworthy and purposeful contributions to the field of agriculture, which is the backbone of the Indian economy. MSIAA is a true reflection of our intent to spread the message of Farm Tech Prosperity in India. The Mahindra Samriddhi India Agri Awards 2014 ceremony is scheduled to be hosted in Delhi on February 24, 2014.

MSIAA Year

Farmer Nominations received across India

2011

Over 11,000

2012

Over 19,000

2013

over 28,000

2014

34,206

 

    About Farm Equipment Sector

Mahindra & Mahindra Ltd’s., Farm Equipment Sector (FES), a part of the US $16.7 billion Mahindra Group. As the market leader in India for the past 30 years, FES has helped bring Farm Tech Prosperity to the Indian farmer with technologically superior affordable solutions. Mahindra has achieved the distinction of being the largest tractor company in the world with tractor sales in more than 40 countries across six continents with more than 1000 dealers world-wide.

In its quality journey, FES has won the Deming Application Prize in 2003 for Brand Mahindra and in 2012 for Brand Swaraj. FES is the second company in India to win the Japan Quality Medal in 2007, followed by the TPM Excellence Award in 2011 and TPM Consistency Award in 2013.

In 2007, Farm Equipment Sector, Mahindra & Mahindra Ltd. took over Punjab Tractor Ltd. and added Swaraj to its brand stable. FES has 8 state-of-the-art tractor manufacturing plants in India located in Zaheerabad, Mumbai, Nagpur, Rudrapur, Jaipur, Rajkot and Mohali (Swaraj- 2 plants).

 

For more information

PR 24x7 Network Limited

Atul Malikram

[email protected]

www.pr24x7.com