(Free Press Release) Cortex I.T. Labs Pty. Ltd, a world leading Windows backup software developer has just released an update of its highly successful BackupAssist product that is expected to pose a new marketplace challenge for its competitors based on functionality and value for money.

Melbourne, Australia - September 19, 2010 -- Cortex I.T. Labs have just released an update of their BackupAssist product that extends its 'brilliantly simple' backup facilities to cover the latest Windows 2010 Business Products including Exchange Server 2010 and SQL Server 2010 and much more besides, without increasing the price.

New BackupAssist v6 is packed with new features focused on tackling tricky Windows backup problems and reducing complications and hassles for I.T. Systems Administrators and Service Providers serving small and medium (SMB) businesses. It offers new features for fully automated backups on Windows Hyper-V Server, Windows Server 2008 R2 and will be ready to facilitate easy internet offsite backups via Rsync to a much wider variety of 'Cloud' hosting services, with improved security through AES-256 encryption and file name obfuscation.

While most backup software developers have been facing difficult times during the economic downturn, BackupAssist products have been going from strength to strength. It‘s a product that really has been tailored to the SMB user, offering ease of use, world‘s best practice backup strategies that help to optimize existing hardware and most importantly of all, a sensible licensing structure that makes it a value purchase for any size business, including the smallest.

'BackupAssist rose rapidly in popularity when it was first released in 2002, because it was the most cost-effective, versatile and reliable Windows backup software product on the market' says Linus Chang, CEO of Cortex I.T. Labs and Lead Developer of the BackupAssist product. 'Now it‘s even better. And there‘s no need for us to raise the price of this latest release, because despite the world-wide economic downturn, sales of the product continue to increase and that supports our development costs' he adds.

With a basic price point of just US$249.00 it‘s no wonder I.T. Service Providers and Systems Administrators worldwide are beating a path to Cortex I.T. Labs‘ door to get BackupAssist. 'Our products have the added cost-saving advantages of a flexible licensing structure and reasonably priced subscription update program.' Linus says. 'We‘ve basically made it so that once you purchase the product, you‘ll never have to buy backup software again. It‘s also a set-and-forget product once you have your backup program set-up, BackupAssist helps you manage the whole thing with a click of a mouse. These are huge benefits for SMBs managing their own data protection and of course, the product has built-in business benefits for I.T. Service Providers as well.'

In addition to developing the product to respond with backup solutions for newer Windows Business Products, the BackupAssist Development Team also works closely with its Resellers and end-user customers to develop features to meet their every day needs. This gives BackupAssist a genuine advantage over most other backup software products available on the market.

'Our biggest concern is giving our customers exactly what they need' says Linus. 'More and more of our customers are using 'Cloud' Hosting Services to store backups offsite' Linus points out as an example. 'This is a wise move no matter what size business you run, because it‘s the only way to reliably protect your business information in the event of major data loss scenarios like natural disasters or theft of hardware. We work hard to support world‘s best practices like these because our ultimate goal is to provide the best protection possible for our customer‘s data. BackupAssist v6 is fully equipped to facilitate cost-effective Rsync data transfer over the wire and now offers the best data encryption security available' he adds.

BackupAssist v6 also includes the facility for VSS Application Backup and Restore in the BackupAssist File Replication, ZIP and Rsync Engines as well as an easy search facility when selecting what VSS Applications you want to back up when Drive Imaging. 'Backing up your VSS Applications is also a world‘s best practice standard, so it‘s important that you can do it easily with BackupAssist' Linus adds.

Download a 30-day free trial at www.backupassist.com

Purchasing information:
BackupAssist v6 - US$249
BackupAssist Add-on products vary from US$129 US$249.
Purchase BackupAssist v6 online at www.backupassist.com
Reseller enquiries welcome.

Contact :
Linus Chang
Cortex I.T. Labs Pty. Ltd.
Melbourne, Australia
[email protected]