OPPO announces the launch of the classy and competitive R1 in India


New Delhi, March 11, 2014: Ahead of the much anticipated Find 7 launch, OPPO, the Chinese mobile manufacturer which entered India a short time ago, announced the release of a stylish new smartphone, the OPPO R1. Aimedat the more cost-conscious consumer, the R1 is a popular mid-range product priced at Rs. 26,990and is the newest product from the company after the launch of the N1, its flagship device.

  • 142.7x70.4x7.1mm
  • Weight-141g (with battery)
  • Quad-Core ARM Corttex A7 1.3 GHz
  • 16 GB ROM, 1 GB RAM
  • Battery — Li-lon 2410 mAh
  • Display — 5.0inch
  • IPS LCD (720x 1280 pixels), 294 PPI
  • White and Black
  • 0.5 mm Corning Gorilla Glass 3
  • Capacitive touchscreen
  • 8-megapixel rear and 5 megapixel front camera, 3264x2448 pixels, autofocus, LED flash
  • Dual SIM(Micro-SIM, dual stand-by)
  • Bluetooth 2.1
  • Wi-Fi Display
  • Wi-Fi Direct


The R1 is an innovative offering from OPPO that strongly believes providing customers with a constantly evolving mobile experience through its pioneering technologies. The R1 will appeal to both individual and business customers who are looking for sound technology that falls in the mid-budget category and also reiterates the brand’s effort to provide great value at a competitive price to its consumers.

Successful night photography takes above all a high degree of patience and OPPO with R1 ascertains that photography is not limited to daytime anymore. With 5P lens and F/2.0 aperture, night shots are simply excellent beyond imagination. Equipped with Sony’ 8MP BSI CMOS and the imx179 processor, the photo sensitive area reaches 1/3.2 inch. Moreover, the R1’s Blue Glass Filter effectively cuts off 90% of infrared light to prevent ghost light and avoid red-eye.

R1 has an 8-megapixel rear camera with F/2.0 aperture lens which can capture 1080p videos and a 5-megapixel front camera.It also includes some amazing features like voice-control photo-taking, touch focus, face detection, panorama and HDR. Conjuring up on OPPO’s previously launched N1 which has the world’s first rotatable camera, the brand is constantly trying to provide better experience.

The device has crystal-finished glass panels covering the front and back. The gleaming effects makes R1 look different at the first glimpse from other devices. The 142.7 x 70.4 x 7.1 mm exterior, houses its 5-inch 720p display, protected by Gorilla Glass 3. Weighing at 141 grams the R1 sports a quad-core processor clocks in at 1.3GHz, and it is accompanied by a 1GB RAM and 16GB internal storage, with dual micro-SIM cards.

R1 runs on OPPO's ColorOS 1.0which is a customized ROM based on Android 4.2: Jelly Bean. Besides its ameliorated UI, the ColorOS also has a quick reach system, which adds convenience by various gesture controls,e.g. easily waking up the device by double tapping the screen, sliding up/down with two fingers to play or pause your music, and drawing a “Circle” to open the camera while the screen is off, just to name a few.

Since OPPO’s entrance into the mobile phone marketplace in 2008 in China, the company has sought to develop a strong following of its users. As it continues to expand into new markets, the company constantly strives to make its products more accessible to its customers without compromising on quality.




For more information
PR 24x7 Network Limited
Atul Malikram
[email protected]