Matrix Marketing Group Defines Program to Eliminate Publicity Risks, Guarantee Results for Small to Mid-sized Businesses
DENVER, CO and BURLINGTON, VT — August 12, 2014 — Matrix Marketing Group, LLC, a digital marketing and training firm, announced today the full roll-out of its new Pay-for-Performance Public Relations (PR) program designed for small to mid-sized businesses to reduce public relations risk from retainer-based public relations agencies.
When CenterStone Technologies, a Denver based software firm, wanted to launch their new sales order management application, they knew exactly what they wanted from a public relations agency - national trade media exposure. However, Public Relations (PR) agencies only quoted monthly retainer fees of up to $10,000 for a broad package of services -- and none would guarantee results. That is when Peter O’Neil, executive vice president of sales and marketing found Matrix Marketing Group.
“Matrix Marketing Group’s Pay-for-Performance program is a great tool for us. Their unbundled services offer us more flexibility and provide us the highly qualified expertise we are looking for, said O’Neil. Plus, we are a results-oriented company and with this program we only pay when Matrix Marketing Group delivers results.”
Matrix Marketing Group’s Pay-for-Performance Public Relations Program includes the following customer-centric value:
Pay for placements only
No over billing due to activity based pricing models
Budget are in control by pre-determined media list
Unbundled services, get the PR you need
Learn more here: http://www.matrixmarketinggroup.com/pay-for-performance-public-relations
“This program was the development from our clients working with traditional agencies,” said George Schildge, Founder and Senior Partner at Matrix Marketing Group, LLC “Here’s how it works. Clients pre-approve tiered fees based on the influence of targeted publications and the length of coverage they may produce. We then pitch the publications with story ideas, Q&As, case studies and press releases in the normal manner. But our fees are only triggered if and when coverage is published as a result of these efforts. It’s that simple.”
About Matrix Marketing Group, LLC
Matrix Marketing Group is a full-service marketing and public relations firm that helps business-to-business small to midsized companies with affordable marketing, branding and growth strategies. The company can be reached at 866-456-7277, [email protected] or www.matrixmarketinggroup.com
Matrix Marketing Group, LLC