Brand Note: Caladryl
Piramal Enterprise: Caladryl - Brand note
Caladryl is a market leaderin the anti-allergy and anti-itch topical application segment. It is India’s most prescribed (as per IMS 2015)anti-allergy and anti-irritationskin lotion by doctors. The product has a cooling sensation on application and is effective against skin allergies as well as prickly heat, insect bites, sunburns, diaper rashes and minor skin irritations.
Skin allergy is a prevalent condition, however the cause or the solution is little known.It can be caused by harmless substances like everyday clothing materials(mainly woolen or nylon clothes), certain food types, perfumes, artificial jewelry, soaps, laundry detergents, creams, oils, fabric softeners, shampoos — or even excessive exposure to sunrays. One could also have an allergic reaction to something in the air that settles on the skin, like plant pollen, chemical sprays and powders, or cigarette smoke.
Key Ingredients:
- Calamine I.P 8% w/v
- Diphenhydramine Hydrochloride I.P 1% w/v
- Ethanol (95%) I.P 2.37% v/v
In a camphorated aqueous base, Calamine shields the skin to prevent further damage and helps heal faster.
Diphenhydramine is an anti-histamine that controls histamine activity on the affected part of skin and thereby eases redness, swelling and itch in the affected area.
Caladryl forms a protective layer over the skin and helps heal symptoms due to allergies and skin irritations in 3 ways:
Step 1:Caladryl dries up the accumulated moisture
Caladryl Lotion is available in 50ml and 100ml packs and can be purchased at all leading chemist outlets across India. The 50ml pack of Caladryl is priced at Rs. 37.35 and the 100ml pack is priced atRs. 56.45.
[1]http://onlinelibrary.wiley.com/doi/10.1111/j.1365-2222.1996.tb00653.x/full
[2]http://dermnetnz.org/treatments/topical-steroids.html