~Kan Khajura Tesan pe missed call lagao aur muft manoranjan ke saath ghar baithe world record

Mumbai, August 8, 2014: Nowadays corruption can be seen everywhere. This anti-social element is

not only killing India’s value system, ethical codes and moral chains but also the economy. Kan Khajura

Tesan, India’s first free and on-demand entertainment mobile radio channel, has undertaken an

initiative that will take the fight against corruption to every Indian’s doorstep. Since the issue strikes a

chord with every Indian, the anticipated response might go on to create a world record.

To pledge against corruption, the audience has to give a missed call on Kan Khajura Tesan’s toll free

number 1800-30-000-123 from their mobile phones. In return, Kan Khajura Tesan will donate Re.1 for

every 100 missed calls received between 13th

Investigation Bureau. Once the consumer gives a missed call to Kan Khajura Tesan, in a few seconds the

consumer will receive a call back from the channel to confirm their participation in the endeavour to set

a World Record along with 20 minutes of free entertainment.

Speaking about the initiative, Ms. Priya Nair, Vice President at Hindustan Unilever said, “Kan Khajura

Tesan is one of India’s biggest, free and on-demand radio channels with over 1.4 crore subscribers and

more than 25 crore minutes of radio engagement. With this initiative, we want to use this powerful

platform to drive a social change. The initiative of pledging against corruption has never been attempted

at this level anywhere in the world yet, and with the support of Indians we want to create a record of

which every Indian can be proud.”

About Kan Khajura Tesan:

Kan Khajura Tesan is India’s first free and on-demand entertainment mobile radio channel owned by

Hindustan Unilever Limited. With over 1.4 crore subscribers, it is one of the fastest growing media

channels in India. It was launched in October 2013 in Bihar and Jharkhand and the service was expanded

in August 2014 across Uttar Pradesh, Uttarakhand, Madhya Pradesh, Chhattisgarh, Himachal Pradesh,

Haryana, Punjab, Rajasthan, Gujarat and Maharashtra. To enjoy the content of the channel the audience

has to give a missed call on the toll free number 1800-30-000-123 (Atharasau tees hazar ek do teen). In

a few seconds the caller receives a call back from the channel offering 20 minutes of free popular Hindi


About HUL:

Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company touching the

lives of two out of three Indians. HUL works to create a better future every day. We help people feel

good, look good and get more out of life with brands and services that are good for them and good for



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