MIAMI, Nov. 24, 2014 -- Net Element Inc. (NASDAQ: NETE) announced today that it has introduced a host of new features for its popular point-of-sale software, Aptito iPad POS, so that it is optimized for the iOS 8.1.1 system. The upgrade includes several new features that make it easier for restaurant owners to manage their system and to get insights to drive their sales.

With Aptito 2.0, owners of fast food chains on up to fine-dining establishments will get more functionality to improve their ability to serve customers. Some of the new features of Aptito 2.0 include:

Local Server Accessibility -- By hooking up to a local server, businesses can improve the reliability of their transfer rates, increase their system speed and provide more dependable service for customers. The system will also sync with Amazon Cloud, which offers another backup system for data storage.

Digital Menus -- Digital menus empower customers to make their own orders, which can increase sales. By offering customers these iPad digital menus(, business owners can also improve the efficiency of their service staff.

Menu Kiosks -- In addition to creating the digital menu, business owners can also set up an interactive ordering kiosk with Aptito 2.0. This allows customers to move past long lines and place their own orders, improving the efficiency of the system and increasing orders.

Options for Customization -- Every restaurant has different needs. Aptito 2.0 is designed by industry professionals with the needs of industry professionals in mind. Therefore, the software offers options for customization, such as creating menus, providing several ways to split checks and payments, and combining orders. The upgrade also includes a mobile app.

Improved Business Management -- A POS system should do more than process sales. The Aptito 2.0 upgrade provides more tools for business management, including integrating payroll and inventory functionality and offering several options for reporting and sharing data.

Insights from Analytics -- Analytics help business owners to see the effectiveness of their marketing campaigns and to learn more about their customers. Aptito 2.0 includes the Unified Insights platform for analytics.

"We are proud to introduce this innovative platform, which supports the latest technologies and state-of-the-art business analytics and management tools historically not available to SME sector," said Oleg Firer, Chief Executive Officer of Net Element. "All of our packages can be configured individually to suit virtually any business owner and are significantly cheaper than conventional PC-based POS packages while offering a stable Apple iOS platform."

About Net Element
Net Element (NASDAQ:NETE) is a global technology-driven group specializing in mobile payments and value-added transactional services. The Company owns and operates a global mobile payments and transaction processing provider, TOT Group. TOT Group companies include Unified Payments, recognized by Inc. Magazine as the #1 Fastest Growing Private Company in America in 2012; Aptito, a next generation cloud-based point of sale payments platform; and TOT Money, which has a leading position in Russia and has been ranked as the #1 SMS content provider by Beeline, Russia's second largest telecommunications operator. Together with its subsidiaries, Net Element enables ecommerce and adds value to mobile commerce environments. Its global development centers and high-level business relationships in the United States, Russia and Commonwealth of Independent States strategically position the Company for continued growth. More information is available at

Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Any statements contained in this press release that are not statements of historical fact may be deemed forward-looking statements. Words such as "continue," "will," "may," "could," "should," "expect," "expected," "plans," "intend," "anticipate," "believe," "estimate," "predict," "potential," and similar expressions are intended to identify such forward-looking statements.

These forward-looking statements include, without limitation, whether Net Element or its business continues to grow, whether the release of the new version of the Aptito product will have a positive effect on the Company's business and whether Net Element can secure any additional financing and if such additional financing will be adequate to meet the Company's objectives.

All forward-looking statements involve significant risks and uncertainties that could cause actual results to differ materially from those expressed or implied in the forward-looking statements, many of which are generally outside the control of Net Element and are difficult to predict.

Examples of such risks and uncertainties include, but are not limited to: (i) Net Element 's ability (or inability) to obtain additional financing in sufficient amounts or on acceptable terms when needed; (ii) Net Element 's ability to maintain existing, and secure additional, contracts with users of its payment processing services; (iii) Net Element 's ability to successfully expand in existing markets and enter new markets; (iv) Net Element 's ability to successfully manage and integrate any acquisitions of businesses, solutions or technologies; (v) unanticipated operating costs, transaction costs and actual or contingent liabilities; (vi) the ability to attract and retain qualified employees and key personnel; (vii) adverse effects of increased competition on Net Element 's business; (viii) changes in government licensing and regulation that may adversely affect Net Element 's business; (ix) the risk that changes in consumer behavior could adversely affect Net Element 's business; (x) Net Element 's ability to protect its intellectual property; (xi) local, industry and general business and economic conditions; (xii) adverse effects of potentially deteriorating U.S.-Russia relations, including, without limitation, over a conflict related to Ukraine, including a risk of U.S. government sanctions or other legal restrictions on U.S. businesses doing business in Russia. Additional factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements can be found in the most recent annual report on Form 10-K and the subsequently filed quarterly reports on Form 10-Q and current reports on Form 8-K filed by Net Element with the Securities and Exchange Commission. Net Element anticipates that subsequent events and developments may cause its plans, intentions and expectations to change. Net Element assumes no obligation, and it specifically disclaims any intention or obligation, to update any forward-looking statements, whether as a result of new information, future events or otherwise, except as expressly required by law.