Portico New York ushers in Mission Home Fashion
ï‚§ Bollywood Actor Nargis Fakhri announces and meets the winner of Portico New York’s Home Fashion Makeover Contest
ï‚§ Portico New York announces Mission Home Fashion
Monday, August, Mumbai: Portico New York, India’s leading home fashion brand has launched a mission to make Indian Homes fashionable. The campaign is titled â€˜Mission: Home Fashion’ and as a first step in this journey, Portico New York launched a home make over contest. Bollywood Style diva Nargis Fakhri met one of the winners of the Home Makeover Contest, selected out of a nationwide online contest run by Portico New York.
To participate in the contest, all one had to do was share a picture of their bedroom along with a reason stating why their bedroom deserved a style makeover. Lucky winner Nishaad was the first to be chosen out of the thousands of entries received. Not only was her wish granted, but she was also presented with a huge surprise by Bollywood beauty Nargis Fakri. A team of designers along with Nargis provided Nishaad with a complete room makeover.
Nargis Fakhri seemed just as excited for this project. She said “I thoroughly enjoyed this whole process. It felt great to help Nishaad get the room of her dreams! I’m glad I was able to play a small part in her joy.”
Nishaad’s need for a bedroom makeover was simple yet touching. Her statement was, â€˜Ever since I was a small girl I have wanted a bedroom that reflected my personal style. Of course my taste has changed since then, but the desire for that perfect room has remained constant. I have been on the lookout for a bedroom that could be my very own haven. Portico New York is where I end my search.’
Speaking on the occasion, Mr. Arunanshu Agarwal, Director of Creative Portico Pvt. Ltd. said, “This is part of our mission to make Indian homes fashionable. To take the beauty of the ramp and move it to the comfort of people’s homes with innovation and creativity. The potential for individual expression is huge and home makers are now using their bedrooms to express themselves. Portico New York would like to facilitate this change though our campaigns and our distinct and varied product ranges.”
Mr. Vishwanshu Agarwal, Director, Creative Portico Pvt. Ltd. said, “Portico New York caters to individual aspirations to ensure their homes look and feel fashionable and expressive. In this changing landscape, Portico New York is ushering in global fashion into Indian homes with style. The Style Makeover contest is one more step in that direction”
Portico New York’s product range include Bed sheets, Bed covers, Duvets, Duvet Covers, Towels, Towel Gift sets, Shower Curtains, Soyabean Duvets, Anti-Mite & Anti Bacterial Pillows, Bath Mats, Blankets and more.
About Portico New York:
Portico New York is a brand that brings fashion from the ramp to the interiors of your home, as part of its mission to make Indian homes fashionable. Portico New York has today become the fastest growing bed and bath linen brand in India, a brand that offers collections that span across 5 distinct categories - Kids, Youth, Wedding, Luxury and Health. With a range for every age group, the brand also delivers the hottest styles from around the globe in stunning bed and bath renditions by four of the biggest names in the world of fashion - Manish Arora, Neeta Lulla, Nishka Lulla and Wendell Rodricks.
In its constant endeavour to usher global fashion into Indian homes, Portico New York brings to you hot trends, chic designs and kitsch motifs. With innovation and creativity at the heart of everything they do, the brand leads the home fashion revolution with trend setting initiatives, product innovations, clutter breaking advertising, trade and customer loyalty programs and online engagements.
More than 100 cities now have access to these trending designs through exclusive brand outlets, leading home fashion, lifestyle and large format stores. Portico New York intends to multiply the magnitude of the home fashion revolution by expanding the brand footprint. This will ensure that Indian women living in every nook and corner of the country live in the fashionable homes they have always dreamt of.
For more information please visit www.porticoindia.com
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