Los Angeles, CA; 22, July 2015: Crier Communications, a leading food and beverage PR firm, today launches Crier Studio, a professional audio/visual production facility specializing in food and beverage photography and video production.
Founded in 1998, Crier has grown from a boutique food and beverage media relations firm, to a full-service marketing communications agency integrating public relations,social media, advertising, events, Web development --and now--an in-house photography and video production studio.
“Promoting food and beverage brands is more than just leveraging media contacts; it’s about content development,” says J.P. Lincoln, president of Crier Communications. “Because we eat with our eyes first, editors, bloggers and producers are always hungry for great visual assets to accompany their stories. A great photo or video can make or break a pitch, and, more often than not, inspire coverage faster than a snappy headline alone.”
Crier’s new Studio produces daily photo and video content for its many foods and beverage clients. The Studio features a fully-equipped kitchen where original recipes are developed and photographed, often bringing together several clients' products in the same shoot. And a state-of-the-art strobe lighting system helps capture products in their very best light for e-commerce photography.
“Having these capabilities in-house also allows us to cultivate some great natural partnerships that benefit multiple brands while leveraging their respective social media followers,” adds Jenna Benty, Crier’s art director. “We are only too excited to help each brand to look as great as they taste.”
In addition, Crier's social media team relies on the Crier Studio production facility to create daily photo and video content for clients. Crier Studio services are also available to any food and beverage company looking for professional packaging photography, recipe development as well as long and short-form video production work.
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