Shaadi.com the World‘s Most ´Engaging‘ Brand on Facebook Buzz Report
Beats Iconic Brands Like Coca-Cola & Disney
India: The ever-growing popularity & impact of Social Media has compelled global businesses to directly engage with their audience & take their views seriously. In a user engagement study conducted by LocoBuzz across the Top 100 Global Brands on Facebook with around 1 million fans or more, Shaadi.com, the World‘s Largest Matrimonial Service has emerged as the ´Most Engaging Brand On Facebook,‘ with an Engagement Quotient of over 7.341% (http://bit.ly/PFcTZK).
The data collected in the report is for the time period 4th September 2012 to 10th September 2012. According to the report, a LocoBuzz Social Media Analytics tool was used to collate the number of likes, comments and shares that each post from each brand received over a period of these 7 days. This data was further used to calculate the engagement score based on the following formula provided on AllFacebook.com.
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Shaadi.com Monthly Statistics |
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Likes |
Over 1,310,696 |
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Comments |
Over 120,730 |
Shaadi.com,through its consistent focus on audience engagement on Facebook succeeded in effectively setting a new benchmark in social media interaction. The Facebook brand page of Shaadi.com, with its current 938, 807 strong fan-base has 327,084 people talking about its content on a weekly basis. Through Facebook, Shaadi.com directly connects with over 8,213,094 unique people each week.
Shaadi.com also uses this page to consistently create awareness on social issues like dowry,child marriage,women empowerment & save the girl child. The ´Angry Brides‘ game that was launched on Shaadi.com‘s Facebook page (January 2012) to generate awareness on the evils of dowry was very well received by over 600,000 people & leading media in over 35 countries. Through this campaign, Shaadi.com effectively spread awareness on dowry, a tradition that is still very closely associated with marriage inIndia.
Other global brands in the list include Shaadi.com are, MTV with an Engagement Quotient of 0.54% Disney with 0.37% and Coca Cola with 0%. These engagement figures (statistics via Facebook) show that a high fan-base for any brand-page does not necessarily mean high audience engagement.
Gourav Rakshit,Chief Operating Officer (COO),Shaadi.com said “As a market leader,it is vital for us to make our presence felt in the social media space. Social networking sites like Facebook are a great medium for brands to understand the pulse of an ever-changing global mindset. We have spent a better part of 15 years trying to get our customers engaged and it fits in well to be the most engaging brand on Facebook as well.â€
Shaadi.com consistently engages its audience through real issues people face in Life,Love,Relationship,Marriage etc. The page,much like a forum helps like-minded people interact & discuss their views on various current issues.
For further information please contact:
Atul Malikram
9827092823