Award winning digital marketing agency Soap Media has designed and delivered The AA’s latest service — nationwide mobile tyre fitting. AA Tyres allows customers to place orders online and replacement tyres are then fitted at their home or place of work. A fleet of AA vehicles take the service to destinations across the UK.
Responding to market analysis which revealed drivers were compromising their safety by not checking their tyres regularly, The AA initiated the service to effectively bring a tyre depot to busyroad users.
Soap Media, an award winning digital marketing agency based in Manchester and Preston, developed a cutting edge website to drive forward The AA’s objective — to become the UK’s leading mobile tyre fitter.
The site was developed from the framework up and integrated with mobile-friendly features. This delivered a streamlined package across technical, design, and user experience which can manage the synchronisation of a vast amount of stock, the costs, and availability. As a result, AA Tyres monitors multiple warehouse locations and the mobile fleet to providereal-time updates, with pinpoint accuracy, to customers.
The AA’s IT Manager Dave Jones said: “We wanted the project to uphold the high standards and professionalism TheAA is famous for. Soap Media’s bespoke eCommerce site is an impeccably designed platform which provides a strong user experience with a modern design. The incorporated smartphone features help us stand out against competitors and provide a real-time experience for customers, and this has delivered great results since launch.”
Soap Media’s Technical Director Adam Davis said: “This project is a testament to our unique skillset of marrying creative, technical, and marketing into an integrated package.”
Soap Media remains behind the wheel driving AA Tyres forward. Through Conversion Rate Optimisation the user experience can be constantly refined, delivering a structure which allows The AA to complete their objectives and continuously build upon their success.
Soap Media Ltd. is an award winning digital marketing agency based in Manchester and Preston city centres. Founded in 2004, it specialises in bespoke web design and development, SEO, PPC, lead generation, and social media strategies for a diverse range of clients.
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