Technology has brought forward a new way for people to connect and communicate, which is social media.

Friends, family even colleagues share information online through social media. The use of social media has also increased the trend of interacting with strangers with similar interests and making friends with them. These websites and apps are used regularly by millions of people from all over the world.

According to a geeky definition of Social media, it is a computer facilitated tool that allows the users to generate and share information, thoughts, and images/videos on the internet. In addition to this the dependence of social media is on mobile devices, computers or any other technology that can use internet. This is an interactive platform through which people and group of people create collectively, share among each other and discuss the content. There are some major differences between the conventional industrial media and social media, they differ quality, range, frequency, usability, immediacy, and permanence. The system on which social media operates on is a dialogic transmission system with many sources of one idea and simultaneously many receivers of the same. This is totally against the concept of conventional media which functions under monologic transmission system.


According to a report of a survey held by emarketer, “Worldwide Social Network Users: 2013 Forecast and Comparative Estimates,” nearly one in four people worldwide will use social networks in 2013. The number of social network users around the world will rise from 1.47 billion in 2012 to 1.73 billion in 2013, an 18% increase.

There are a lot of social media websites, the most popular being the Facebook.

Facebook allows the users to join organized networks in a city, workplace, school and region to interact and communicate with different people. The users can add different people as their friends, send them messages, update the current happenings and can also notify others about yourself by updating your personal profile.

Then there is Flickr a very powerful social networking website that allows the user to use photos to communicate with people.
Never the less Twitter is also a big hit in the field of social networking and micro blogging service that allows the user to update and read other people updates known as tweets. These updates are text based posts up to 140 characters in length.

All these social networking websites the ones mentioned above and many others are also used by many businesses to advertise many products and different websites or apps. Social networking websites are used by many websites also such as, cheap voucher codes, to promote their business enhancing the possibilities by offering their services to thousands of people on the social media. Advertising and promoting through the social networking is the cheapest and the fastest way. No money is charged by these sites to promote your product or even your site, and the audience of this promotion is worldwide with no boundaries.
Social media is a powerful tool to communicate, share, to spread out the word and to explore new and endless opportunities.

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