Taiwanese Sports and Leisure Brands Eyes on India’s Growth Demand


Mumbai, 2015:The sports industryin India is gradually becoming a lucrative market. From government aided support, extensive media exposure to corporate investment in sporting events, have aided in growing th epopularity of sports amongst Indians, resulting in higher sales of sports equipment in the country.At the same time, Taiwan with its high quality products,has outshined inthe sports and fitness equipment manufacturing, becoming a preferred choice of many Indians.


In Taiwan, the sports equipment industry is the fifth largest exporter, standing equal to American and Japanese exporters. Taiwan, which is also known as the “Bicycle Kingdom”, produces over 90% of bicycles worldwide. For many years, Taiwanese fitness equipment brands have been internationally recognized for their high quality fabrication and advanced technologies. Many brands have integrated information and communication technology (ICT) to enhance their distinct features and competitive advantages.


Taiwanese brands not only seek to sell in volume, but also higher margins. Many bicycles, sports gear and green vehicles are from Taiwanese makers. Taiwanese bicycle parts exports grew 13% in 2014, according to statistics compiled by the Taiwan Bicycle Association (TBA), and based on export figures from the Bureau of Foreign Trade, Ministry of Economic Affairs. Total value reached US $1.035 billion, compared with US $915 million in 2013. Internationally renowned Taiwanese brands, such as TERN,GIANT, have invested in cutting-edge technologies.The country has developed outstanding bicycling peripherals, such as ABERSLE’s ABS Bicycle Brake System, KENDA’s tires, RoadEZ’s GPS products and Orange’s electronic tire pressure monitor. These companies have dedicated themselves to R&D, innovation, and strict monitoring of product quality to provide reliable and safe equipment.


The health and fitness awareness in India,and worldwide, is increasing. As a result, the personal fitness equipment market is also flourishing. UCHEER and Sonostar have emerged as top competitors in the global sports equipment market by manufacturing high quality fitness equipment. HONO Goft is derived from innovation to allow more Golfers to have fun achievements and progress; ERGONOMIC providethe panoramic anti-fog swimming goggles, featuring an ergonomic gasket and quick strap adjustment andVICTOR offers an original universe for a wide range of badminton sporting goods at the forefront of technology.


Mr. Michael Lin, Director of the Taipei World Trade Centre Liaison Office in Mumbaiopines, “The recreational and fitness consumption in India is increasing at a steady pace. Taiwanese brands are seeing a growing potential in this market. Consequently, the demand for such equipment is expected to rise in the coming years. We are confident that Taiwanese products will continue to be the right fit for the increasingly fitness conscious Indians. ”



About Taiwan Excellence


Taiwan Excellence, which represents the innovative and technological image of Taiwan’s competitive industries, is a symbol of reliability, innovation and superior value. Such excellence is radiated in many of Taiwan’s niche industries, particularly the ICT industry, of which many have become renowned brands in their field. In the Indian market, Taiwan Excellence, along with selected 40 Taiwanese international brands, as well as 19 innovative machinery brands expects, bring “Excellent Lifestyles” to consumers’ on a daily basis. For more information and promotional events about Taiwan Excellence and the international brands, please visit the main site at: http://www.taiwanexcellence.com.tw or the India event site: http://www.taiwanexcellence.in


Bureau of Foreign Trade (BOFT)

BOFT (Bureau of Foreign Trade), officially established under the Ministry of Economic Affairs (MOEA) on the 1st of January 1969, is responsible for drafting Taiwan's international trade policies and managing trade related activities. Over the decades, BOFT's role and position have undergone continual adjustments to meet the needs of the shifting international economic and trade environment. Visit www.trade.gov.tw for more information.



The Taiwan External Trade Development Council (TAITRA) is globally recognized as Taiwan’s foremost non-profit trade promotion organization, with over 50 overseas offices around the world. For more than 40 years, TAITRA has been highly commended for its professional and outstanding service, offering a host of trade related services that cater to different business needs. Partially supported by the Taiwanese government and various commercial and industrial associations, TAITRA has been entrusted to spearhead numerous government projects, including the launch of the Integrated Marketing & Communication Project (IMC) for the Taiwan International Brands and Industry Promotion.




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