TastyKhana.in Expands its Footprints to TEN more cities in India

TastyKhana.in expands its operational services to 10 more cities- Indore, Vadodara, Ahmedabad, Ludhiana, Jaipur, Lucknow, Hyderabad, Chennai, Chandigarh, Kolkata

TastyKhana.in, the leading online food portal in India, today announced its expansion in ten new cities to beef up its presence in the country and take online food ordering to a larger audience. Currently, TastyKhana.in is operating in eight Tier I/Metro cities including Pune, Mumbai, Bangalore, Gurgaon, Delhi, Noida, Faridabad and Ghaziabad. The new cities include Indore, Vadodara, Ahmedabad, Ludhiana, Jaipur, Lucknow, Hyderabad, Chennai, Chandigarh, and Kolkata. With this move, Tastykhana.in reiterates the company’s relentless efforts in meeting the evolving needs of the foodies and tapping the ever increasing internet users in the country.

Today, the online retailers have been witnessing a spurt in demand from non-metro cities and smaller towns as the internet usage has increased and appetite for online shopping upsurged among non- urban consumers. Moreover, it has been observed that the aspirations of consumers in Tier II & III cities are gradually converging with that of consumers in metro cities. For examples cities like Jaipur, Hyderabad, Chennai, Kolkata, Chandigarh & Ludhiana etc are places where high end cuisines and willingness of people to try different kind of food is picking up with each day. According to a recent study released in May 2014, the annual spending of each middle class household in India’s tier-II & III cities has increased by Rs. 2,500 to Rs. 5,200, which clearly hints at a growth of 108 per cent of fast food restaurants in the last two years.

Mr. Shachin Bhardwaj, CEO & Founder said, “We are extremely excited to announce the expansion of our services in ten more cities now. Since India is a nation of varied cultures and traditions, a clear understanding of food preferences of each state is a must. Owing to the expansion of our services, there has been an immense variety of cuisines and restaurants that have now been added to our website for patrons to choose from. Moreover with Google map feature in the website, the process of understanding the location has been further more filtered for our customers. With aspirational levels high for Indians today, we saw this as an opportunity to accelerate our growth. We are fanatic about customer service and are sure that people would have a delightful experience ordering from Tastykhana.in.”
He further added “By entering into untapped markets of Tier II & III cities, we are very optimistic about our company’s growth. Since these markets lacked presence of online food delivery services, making our way to these cities and giving the ease and convenience of ordering food by the click of a mouse to our customers was our goal. With this strategic expansion we aim to fill this gap and cater to the fast growing food needs of the customers.”

About TastyKhana.in:
‘TastyKhana.in’ is an Indian online food ordering service operating in 18 major cities in India including metros and Tier I and Tier II cities. Headquartered in Pune, TastyKhana has partnered with over 7000 restaurants spreading across their national network. The online food service gives users the convenience of choosing a restaurant in their area and selects their preferred meal items by browsing through the menus on the TastyKhana website and placing the order online for delivery to the desired location. The orders can be paid for through cash on delivery or through online payments or by accumulating the online Trinket account, the virtual wallet that is created for every customer for their payment convenience. The service is accessible through web, tablet or mobile apps for iOS, Android and Blackberry. A new feature called as ‘Google Map’ has been added to the portal. The feature enables the portal to extract the geographical location (address) of the user and provide as many options of restaurants delivering at their area.
TastyKhana was founded by Pune based computer engineer Shachin Bharadwaj and his software engineer friend and colleague Sheldon D’souza. The service was founded and the website went live in 2007. TastyKhana was founded to facilitate food ordering for the developing and evolving population in the modern day Indian scenario. It first started its operation in Pune in 2007. In November 2011 TastyKhana signed a partnership with Delivery Hero. This partnership lead to expansions in TastyKhana operations in Mumbai in April 2012, Bangalore in September 2012, Delhi in January 2013, Gurgaon in February 2013 and Noida, Faridabad and Ghaziabad in May/June 2013. In 2013 Delivery Hero invested $5 million in TastyKhana and secured its requirement for technical knowhow and knowledge of the global best business practices to boost business aggressively