This Mother’s Day Magicbricks strikes a delicate chord with #MyMomMyHome campaign
Inspires actress NehaDhupia to add her mother’s name as her middle name
#MyMomMyHomeamong top trending hashtags on Mother’s Day
This Mother’s Day, Magicbricks, India’s No.1 property site, struck a delicate chord that reverberated with a million sentiments through its #MyMomMyHome campaign by requesting all its customers and employees to add their Mother’s name to their middle name on Facebook and Twitter as a symbol of appreciation for our mothers, who have dedicated their lives for us.
#MyMomMyHome, a social, print and radio driven campaign, garnered huge response on Mother’s Day. The campaign inspired newly-wed actress NehaDhupia to add her mother’s maiden name as her middle name on Twitter.With more than 4000 tweets, #MyMomMyHome was among the top trendinghashtags of the day on Twitter. On Facebook, #MyMomMyHomehad a reach of 3.2 million and impressions of 3.5 million and that led to a high engagement ratio of 46%.
Commenting on the success of #MyMomMyHome, Prasun Kumar, Marketing-Head, Magicbricks said: “Magicbricks is consumer's preferred brand to look for a new home. So it was a natural extension for the brand to celebrate our first home on this planet - the womb of our mothers and no better occasion than Mother's Day. We reached out to millions of our fans on social media asking them to express love and gratitude to mothers by taking their mother's name as their middle name for the day. It is common in India to take father's name as middle name and hence this act of associating mother's name with one's identity made for a perfect act and is proven by the fact that our hashtag #MyMomMyHome trended at all India No.2 position on Twitter.”
“My mom was my first home. I am incomplete without her. On this Mother's Day I have added her name as my middle name on my Twitter profile. I encourage you to do it as well and proudly tweet the screen shot using #MyMomMyHome… Happy Mothers Day @BDhupia,” NehaDhupiatweeted on the microblogging site.
Magicbricks’ #MyMomMyHome is a tribute to all those millions of Mothers, who made us what we are today. Through this unique campaign Magicbricks encouraged its entire community of consumers, customers and employees to pay respect to their first home - the Mother’s womb, by adding their mother’s name to their middle name in their Facebook and Twitter profiles.
Magicbricks is India’s No.1 property site. With monthly traffic exceeding 12 million visits and with an active base of over 14 lakh+ property listings, Magicbricks provides the largest platform for buyers and sellers of property to connect with each other in a clear, transparent manner. With this in mind, Magicbricks has innovated several product features, content and research services, which have helped us, build the largest audience pool.