(Free Press Release)
Toyota Kirloskar Motor signs Virat Kohli as Brand Ambassador

- Toyota connects with the youth of today
- Virat Kohli to campaign for brand Toyota
Bangalore: Toyota Kirloskar Motor (TKM) today announced Virat Kohli as its brand ambassador. The promising young cricketer has endorsed the Toyota brand as it enters a new phase of its growth in India. The company with its wide line up of products, aims to bring a smile on the face of all its customers, by designing vehicles that are “fun and exciting to drive”.

Commenting on this new alliance Mr. Sandeep Singh, Deputy Managing Director, Marketing, Toyota Kirloskar Motor said “We are extremely happy to announce Virat Kohli as our brand ambassador. He brings with him all the emotions that Toyota aims to offer its customers through its vehicles passion, exuberance, energy, fun and excitement. Toyota‘s journey in India and Virat‘s journey in cricket bear similarities. From a budding player, both went on to become a promising player, in such a short duration of time. Brand Toyota and Virat Kohli both represent perfection and continuous improvement. The synergy would bring about more fun and excitement to all Toyota customers.

With the latest entrant in Toyota‘s line up of vehicles in India- the Etios and Etios Liva- TKM aims to connect with today‘s youth. Who better than Virat Kohli, who brings to the game, all that is represented by the Indian youth of today. He personifies today‘s younger generation. Behind this youthfulness is immense potential, talent and self belief, all of which Toyota stands for.

Virat Kohli will campaign for the Toyota brand through various electronic and print communications. This will be a part of our overall marketing strategy for this year, aimed at endearing brand Toyota, to today‘s youth. ”

Also present at the event were Mr. Vikram Kriloskar , Vice Chairman , TKM and Mr. Hiroshi Nakagawa, Managing Director, TKM.

“I am excited to be a part of Toyota‘s drive to connect with India‘s youth. Toyota inspires the spirit of success and that is an emotion that is close to my heart” said Virat Kohli about endorsing brand Toyota.

Overview of TKM:
Company name Toyota Kirloskar Motor Private Limited
Managing Director Hiroshi Nakagawa
Equity participation TMC: 89%, Kirloskar group: 11%
Number of employees Approx. 6,000 +
Land area Aprox. 432 acres (approx.1,700,000 m2)
Building area 74,000 m2

Overview of TKM 1st Plant
Established October 1997 (start of production: December 1999)
Location Suburb of Bangalore, Karnataka State
Products Innova, Fortuner manufactured in India.
Camry, Prado, Land Cruiser and Prius imported as CBUs.
Annual production capacity Approx. 90,000 units

Overview of TKM 2nd Plant
Location On the site of Toyota Kirloskar Motor Private Limited (on the outskirts of Bangalore, Karnataka State)
Products Corolla Altis, Etios, Etios Liva (Petrol & Diesel)
Start of production December 2010
Annual production capacity 1,20,000 units

For any further information please contact:
Atul Malikram