UTV STARS gets Yami Gautam to meet her fans in Chandigarh!
UTV STARS — the official channel of Bollywood is all set to action phase three of its innovative on ground activity, â€˜Stars in Your City’ in continuation of its efforts to bring Bollywood closer to audiences. As a part of this property, the channel takes Bollywood stars to meet their fans across several cities in India.
This time as a part of the extremely successful initiative “Stars in Your City”, UTV Stars hosted Chandigarh born actress, Yami Gautam in her home town Chandigarh —the City of Roses, on 6thMay2013. The talented actress met and spent time with some of her lucky fans to soak in the experiences that Chandigarh is best known for. Her visit around the city included a meet and greet with her fans at Hotel Shivalik view, a visit to Sector 17 to shop for popular local souvenirs and a visit to Sukhna Lake.
UTV Stars also threw in some memorable experiences for the actress and her fans. The actress visited a popular eating outlet where she is experienced the cultural Punjabi dance and several other innovative and traditional activities.
“India loves its movies and Bollywood is nothing less than religion to its fans. What better way to cater to these audiences than bring Bollywood closer to them! â€˜Stars in Your City’ as an activity, will do just that. We are very excited about the initiative and are confident that we will be able to strike the right chord with consumers” said, Bikram Duggal, Director, Marketing, Disney UTV Media Networks.
“Chandigarh is extremely rich in culture and has a lot to offer. I belong to this wonderful city I’m extremely happy that UTV STARS actually gave me this opportunity to connect with my fans on a personal level, helping me re-visit and re-live my moments in Chandigarh. Chandigarh has innumerable delights to offer and is inevitably a shopping paradise for all. Chandigarh is a people’s city!” said Yami Gautam
â€˜Stars in Your City’ will engage with Bollywood fans all year round and bring them closer to their favorite movie stars in multiple cities across India.
Its first engagement with Huma Quereshi in Lucknow, saw tremendous success. Huma spent an entire day in the city and soaked in the various delights such as Tunde Kebabs, street shopping etc., while the second phase witnessed Richcha Chadha divulging in the experiences offered by the pink city - Jaipur.
PR 24x7 Network Ltd.