V-GUARD INTRODUCES PEBBLE SERIES OF WATER HEATERS
Bangalore, 29th July, 2013: V-Guard Industries Ltd., India’s leading consumer electrical and electronics major, today announced the launch of its brand new range of water heaters — Pebble, in the country. Available in the market in two variants called Pebble and Pebble Metallica, this ergonomically & aesthetically designed range of water heaters comes with a 5 star rating for power efficiency. It has a 3 mm thick coating and Engineered Polymer Anti Corrosion [EPAC] technology which separates the tank from any kind of water and guarantees resistance to rust, thus increasing the life span of the product. With this launch, V-Guard has further strengthened its position in the water heater market in India, with a present market size of above 700cr in the organised segment.
The Pebble series of water heaters comes with interchangeable panels in 6 different colours and is available in metallic and non-metallic finishes suiting the dÃ©cor of various bathroom designs. With an ABS outer body, sacrificial anode and high-quality Incoloy heating element with glass line coating for an extended life span, these water heaters are suitable for multi-storied buildings and can withstand pressure upto 8 Kg/cm². This product is ideal for hard water prone areas as well. The new range will be available in 6 Ltr, 10 ltr, 15 Ltr and 25 Ltr in the markets across India. The Pebble series comes with a product warranty of 2 years and heating element warranty of 4 years and inner tank warranty of 7 years. The Pebble Metallica series comes with a product warranty of 3 years and heating element warranty of 4 years and inner tank warranty of 10 years. The water heaters are priced at INR 7,900 — INR 10,750 for Pebble series and INR 8,100 — INR 11,000 for Pebble Metallica series.
Commenting on the new product launch,Mr. Mithun Chittilappilly, Managing Director, V-Guard Industries Ltd. said, “We are extremely delighted to launch this Pebble series of water heaters in the country. This is a first of its kind product with unique EPAC technology. A lot of customer research has gone behind the making of this product and we have used Capillary Thermostat for external temperature regulation as per customer requirements in this. High-quality branded steel inner tanks in the product will give our customers additional reliability. This launch is indeed a key milestone for us, since this water heater series will add to our growing home appliances portfolio and reinforce our position as a strong brand in the water heater market in the country.”
“The electric water heater market in India is growing at a rate of 15-20% every year. The launch of Pebble series further consolidates V-Guard’s position in the market. Currently, V-Guard has a 15% market share in the water heater market in India, out of which 70% of the business is from South India [Tamil Nadu, Kerala, Andhra Pradesh and Karnataka]. Karnataka is a very important market for the brand with an approximate market potential of 95 crores and Bangalore is a key city”.
Our focus in the South will continue. TN and AP are critical markets too for our brand. The AP market will be 35 — 40 crores and TN market is 80 crores. V-Guard has got a 30 % market share in AP and 25 % market share in TN. With our new offering Pebble we will be able to drive more volumes from the premium segment of the market.
In an attempt to expand the brand reach, V-Guard is currently working to increase the market share of non south markets by offering a full range in lower and middle segments. The company has plans to also increase the traction in the premium and luxury segments and the launch of Pebble will be a significant step towards achieving this. The company has already invested 2 crores for tank manufacturing and other infrastructure developments in this category.
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