Brief Introduction & Purpose of Program:
B2B business environment brings several unique challenges: The customer base is relatively small and highly targeted, relationship based marketing is a key characteristic. The dynamics of decision making are complex and multi-facetted. The world has become literally a global village, where there is a too much competition. The 80:20 sales to customer ratio holds true, in light of these idiosyncrasies, the demand for B2B web marketing is immensely increasing everyday.
1. Overview of Top B2B Marketplaces
2. Orientation of Alibaba.com and Tradekey.com
3. Basics of B2B Web Marketing
4. Scope of B2B Web Marketing
5. Setting Up B2B Marketing Profile
6. Measuring the Success of B2B Web Marketing
7. Key Performance Indicators of B2B Web Marketing
8. How to Get Maximum from B2B Marketplaces
9. How to Develop B2B Web Marketing Campaign
10. Dos and Donâ€˜ts of B2B Web Marketing
Who Should Attend?
This workshop will benefit B2B Companies and those working in a B2B business, particularly in a marketing role, that wishes to develop a greater understanding of how internet marketing can benefit their organization.
Date & Day : Saturday,8th August 2009
Program Fee : Rs.6500/= per participant (inclusive of Training Material, Lunch,
Two Tea & Certificate)
Venue : P.A.F. K.I.E.T. City Campus Karachi
Speaker of Workshop: ASIF IQBAL
Profile of Trainer:
Asif Iqbal is CEO at 5iCreations, Inc. and A.I. Training & Consultancy. Heâ€˜s one of the pioneers in the field of Internet Marketing and B2B Web Marketing in Pakistan, he has supervised 100â€˜s of B2B and B2C projects successfully and there are 1000â€˜s of eMarketing Professionals who got trained by him all over the world and they are well established.
He has colossal experience of B2B Industry, since he had been a Manager in one of the Top B2B Marketplace for 2 Years, where he had not only established the Internet Marketing Department but helped them developing Search Algorithm. He is creative and outspoken, loves sharing his knowledge with others and his vision is Ã¢â‚¬Å“Helping People Build and GrowÃ¢â‚¬.
He had been serving in different multinational organizations for different positions for last 9 years, such as Tradekey, Chillizone Limited, MegaMania Interactive Inc. 5iCreations, Inc. and 3Sglobal, where he has established SEO Department from scratch and streamlined the operations. He has done a variety of B2B and B2C related projects.
Registration & Information:
Suite # 418 & 421, Al-Falah Market,
Abdullah Haroon Road Saddar Karachi Pakistan
Ph: 021-275153, 8285769, 0321-2140905
Syed Umar Abdullah (Training Coordinator)