'ZeeQ's Kahaani Express arrives in Patna
~ The second season promises to be bigger and better ~
After the overwhelming response to the first year of â€˜Kahaani Express’, ZeeQ is back with its second innings, which promises to create a large scale impact and reach out to maximum number of schools in each city. The unique story telling competition has arrived in the city of Patna and has associated with schools like Don Bosco Academy, Satyam International School, Shivam Convent and many more.
To provide a unique platform and offer an unmatched learning opportunity to young India, this activity is strategically divided into three parts, beginning with a school workshop conducted by expert story tellers. During the workshop, the storytellers will demonstrate story development techniques with the help of specially designed picture panels and other props. It will be followed by city finals where the 3 best stories from each school will be judged by a jury of literary personalities, and 1 winner per city will go on to participate in the national-level finals to be held in Kolkata.
Ashwin Sashital, Brand Head, ZeeQ says, “ZeeQ is one of India's popular kids’ entertainment channels. The channel has always been about learning various life-skills and values in the masti way, making it a fun process for the kids. â€˜Kahaani Express’ is yet another such initiative by the channel keeping up to its promise of encouraging fun learning.”
To enhance the reach of the initiative, ZeeQ has planned an extensive marketing campaign encompassing on-air, digital and on-ground promotions for maximum reach and impact.
ZeeQ, a part of Zee Entertainment Enterprises Ltd, is the youngest channel in the children’s entertainment space in India. The channel’s aim is to showcase safe yet engaging content for children. The shows on ZeeQ are a mix of animation as well as live action, to cater to its audience aged 4 to 14 years. While live action shows are produced by the channel, the animation shows are a blend of curated as well as produced content. ZeeQ is available in Hindi and English with a few shows available in Telugu.