Zindagi and Ajai Sinha present AadheAdhoore

~Launching on 14 December at 9:50 PM, it’s a story that takes infidelity out of the shadows~

2nd December, 2015:  After the success of the first of its recently launched original show Bhaage Re Mann, Zindagi is all set to roll out its second home-grown fiction series — AadheAdhoore.  A compelling concept of relationships, betrayal and unrequited emotion, the show turns the spotlight on the new age woman who is in touch with her deeper self, knows who she is and is not apologetic about it. Set in Kapurthal, AadheAdhoore centres on the lead protagonist, Jassi’s life. Premiering on 14th December at 9:50 PM, the show promises to engage its viewers with its strong narrative and unconventional storyline.

Making a comeback on television with this show is renowned producer and director Ajai Sinha. He is known for landmark dramas on television like Hasratein, Justajoo, and Astitva- EkPremKahani. Produced by Ajai’s production team, Ananda Films, AadheAdhoore is a story of Jassi who tries to strike a perfect balance between the emotions she feels and the circumstance she finds herself trapped in, even while she is the perfect wife, bahu, and bhabhi. Essaying the central character Jassi is charming actress SonaliNikam. The show also has an ensemble of well-known actors like GeetaUdeshi, Rohit Bhardwaj, PriyankaKhera, MohakKhurana, amongst others.

Ms. Priyanka Datta, Cluster Head - Zindagi & Zee Anmol, said, “After receiving an overwhelming response to our first original fiction series, Bhaage Re Mann, we are optimistic that audiences will also enjoy AadheAdhoore. The show is the modern Indian woman’s take on her life with an underlying mantra — “Follow your heart!Strong narratives, realism in storylines, unconventional concepts and power packed performances have now become synonymous with Zindagi. We take a step ahead in our distinctive brand of storytelling with the next original fiction show, AadheAdhoore. It showcases real relationships that will appeal to audiences both mentally and emotionally and we have television's most daring producer, Ajai Sinha, making it. It’s all about presenting the story with sensitivity and realism for our audiences.”

On his return to television, Ajai Sinha says, "I've always tried to push the envelope when it comes to content and presented stories that stand out. Making a show for a channel that is differentiated from regular GEC’s and has got critical acclaim for its content like Zindagi has been a challenge for me. We wanted to create a show that brought out the essence of the modern Indian woman — the real woman whom we see around us. The casting, screenplay, locations, original soundtrack will be of a quality that will surely set it apart from what's seen on television today and I hope audiences will love the story and its characters like they have in all my earlier shows."


Witness a story that has never been seen before on Indian Television 

AadheAdhoore premiering 14th December 2015 at 9:50 PM only on Zindagi




About Zindagi

Zee Entertainment Enterprises Limited (ZEEL), one of India’s leading television media and entertainment companies, launched Zindagi on 23 June 2014. It is a premium Hindi Entertainment channel that entertains audiences with superlative content. ZEE is amongst the largest producers and aggregators of Hindi programming in the world, with an extensive library housing over 210,000 hours of television content. With rights to more than 3,500 movie titles from foremost studios and of iconic film stars, ZEE houses the world’s largest Hindi film library. Through its strong presence worldwide, ZEE entertains over 959 million viewers across 169 countries.

Zindagi is a reflection of ZEEL’s corporate philosophy of ‘VasudhaivaKutumbakam’ i.e., "The World Is My Family'. ‘Zindagi....JodeyDilonKo.’ The channel’s brand positioning is based on the fact that even if people across the world are culturally different; celebrate different festivals, the stories of our lives and the emotions we feel are universal and that binds us together and bring us closer. Based on this proposition, Zindagi started with airing content from Pakistan and has also introduced a show from Turkey and produced its first original reality series, Shukriya. Reinforcing its commitment to its viewers in its second year of programming, Zindagi launches its original fiction programming line-up with two shows — Bhaage Re Mann and AadheAdoore- that embody the spirit of the modern Indian woman.

Zindagi aims to showcase Real, Friendly, Vibrant and Premium stories and engages and interacts with its audience through diverse shows written by award-winning novelists and literary stalwarts. Many of these shows are adapted from famous novels and books. Zindagi is available 24 hours on both Analog and Digital (DTH and digital cable) platforms in India.