zoOm hikes advertising rates by 30% to reflect true value of the platform
National: For over 8 years since it pioneered the Bollywood and Lifestyle category on Indian television, zoOm has consistently enjoyed a loyal and ever-growing audience base. zoOm dominates the Bollywood category with over 45% channel share and delivers to a significantly higher premium audience when compared with other Music channels, Lifestyle channels and even English Entertainment channels. In line with the true value of its offering, zoOm, India’s No 1 Bollywood channel has rolled out a 30% hike in its advertising rates with immediate effect.
AvinashKaul, CEO of ET NOW, TIMES NOW and zoOm said, “zoOm’s strong and consistentviewership figures capture just one dimension of the brand’s popularity among its audience. Over the last few years we have seen a staggering response from zoOm’s fans in the real world engaging with the brand on Social Media platforms from across the globe. zoOm generates over 1.3 crore impressions and sparks over 1 lakh interactions every day in the Social Media space — it is the biggest TV Brand on Social Media in Asia! Our esteemed clients believe in the power of zoOm as a platform to reach out to their urban, upscale consumers and the fact that zoOm has the largest client base in the category is reflective of that trust.”
The width and depth of zoOm’s Bollywood content and its unique presentation style have been the key differentiators for the brand among a host of other channels that have tried to follow on the path that zoOm created. The richness of zoOm’s content has not only kept it at the top of the viewership numbers, but also powers the astoundingly high popularity of the brand on Social Media platforms. With a social media reach and engagement score of 50,010,000 as per starcount.com, zoOm is 11th biggest Entertainment Media entity on Social Media in the world. Far ahead of not only other TV brands in the Youth, Music and Bollywood category but also the leading GEC brands like Star, Zee and Colours.
zoOm has consistently delivered value to its viewers and loyal fans as well as to the Advertiser by staying ahead of the curve when it comes to serving up India’s passion for Bollywood. With an exciting mix of initiatives planned across content, brand-building and multi-platform presence, zoOm is poised to further strengthen its leadership position.
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